Zobrazeno 1 - 10
of 38
pro vyhledávání: '"José Fernández-Cavia"'
Publikováno v:
Communication & Society (Formerly Comunicación y Sociedad), Vol 31, Iss 4, Pp 1-6 (2018)
Externí odkaz:
https://doaj.org/article/f201b108537e4483b87fd1b85fc149ed
Publikováno v:
Communication & Society (Formerly Comunicación y Sociedad), Vol 28, Iss 4, Pp 17-30 (2015)
Websites are an important communication tool in destination branding. This study analyses the relational nature of 87 official destination websites (ODWs) according to two parameters: interactivity, whose link to ODWs has been highlighted in several
Externí odkaz:
https://doaj.org/article/6cfcbe1dc21f4405920a50d7b7d5d0e4
Autor:
José Fernández-Cavia, Marina López
Publikováno v:
Communication & Society (Formerly Comunicación y Sociedad), Vol 26, Iss 2, Pp 95-113 (2013)
Tourist communication and destination branding are professional and academic fields that are witnessing expansion. Aside from traditional media, destinations also use official websites, social networks and mobile applications for communication. This
Externí odkaz:
https://doaj.org/article/f0472f7e75874bcb96307e2d4a3d4914
Autor:
José Fernández-Cavia, Daniela Castro
Publikováno v:
Cuadernos.info, Iss 37 (2015)
Los sitios web oficiales son herramientas básicas para la difusión de la imagen de los destinos y para la promoción de sus marcas. Las Organizaciones Nacionales de Turismo conocen la importancia de crear, gestionar y actualizar un sitio web oficia
Externí odkaz:
https://doaj.org/article/e2eebcea453c48ce92fbf07c62d8c7bd
Autor:
José Fernández Cavia
Publikováno v:
Hipertext.net, Vol 0, Iss 13 (2015)
Externí odkaz:
https://doaj.org/article/8793db350ad0415bb3493996ca732be5
Autor:
José Fernández Cavia
Publikováno v:
Hipertext.net, Vol 0, Iss 13 (2015)
Los destinos turísticos han encontrado en la Web un imprescindible canal de promoción, principalmente a través del sitio web oficial y de los perfiles oficiales en redes sociales. Sin embargo, en España existe todavía un amplio margen de mejora
Externí odkaz:
https://doaj.org/article/b37914c0295a4a7fbc88ca2f7bc7c8a4
Autor:
José Fernández-Cavia
Publikováno v:
Place Branding and Public Diplomacy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b252a3daf2e5cea3e48f9a9678b407a4
http://hdl.handle.net/10230/52207
http://hdl.handle.net/10230/52207
Autor:
José Fernández-Cavia
Publikováno v:
The Routledge Companion to Media and Tourism ISBN: 9780429430398
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b9c205362b5cf10cff4e3e110859b3d0
https://doi.org/10.4324/9780429430398-16
https://doi.org/10.4324/9780429430398-16
Autor:
Sara Vinyals-Mirabent, Rafael Pedraza-Jiménez, José Fernández-Cavia, Ariadna Fernández-Planells, Wiebke Weber
[EN] Tourist destination managers must design effective communication strategies as part of their promotional tasks. In order to do so, destinations need to know what sources of information tourists actually use during the stages of a trip. Previous
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ef010dc5a3eaee0eaf7610f4c95928c3
https://doi.org/10.3145/epi.2020.mar.19
https://doi.org/10.3145/epi.2020.mar.19