Zobrazeno 1 - 1
of 1
pro vyhledávání: '"José Carlos Vaz Dias"'
Publikováno v:
Revista Brasileira Multidisciplinar - ReBraM /Brazilian Multidisciplinay Journal, Vol 17, Iss 1, Pp 147-163 (2014)
BSTRACT The objective of the present paper is to draw a brief analysis of the ambush marketing, which is a practice adopted by an enterprise that seeks to get an indirect association with a sport, social or cultural event, without being really involv
Externí odkaz:
https://doaj.org/article/9aab5d6927d6497b95ecbc420cf86d89
