Zobrazeno 1 - 10
of 34
pro vyhledávání: '"Jorge E. Fresneda"'
Publikováno v:
Journal of Service Theory and Practice. 33:329-351
PurposeThis research seeks to fill a gap in the service and retailing marketplace experience literature as well as retailing practice by extending Attribution and Expectancy Disconfirmation Theories to the large and growing market of consumers with v
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1b6b31743681dcc0f91fb6f2f928e34b
https://doi.org/10.1108/jstp-08-2021-0167
https://doi.org/10.1108/jstp-08-2021-0167
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
Trust and distrust are crucial aspects of human interaction that determine the nature of many organizational and business contexts. Because of socialization-borne familiarity that people feel about others, trust and distrust can influence people even
Externí odkaz:
https://doaj.org/article/a03bad09b8b24bcea3bcc48207c46e2e
Publikováno v:
South Asian Journal of Business Studies. 10:273-277
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7eb4a6f88da77722106668b87f81fe4c
https://doi.org/10.1108/sajbs-09-2021-422
https://doi.org/10.1108/sajbs-09-2021-422
Publikováno v:
Journal of Marketing Management. 37:792-812
This research introduces a method for segmenting customers using Structural Topic Modelling (STM), a text analysis tool capable of capturing topical content and topical prevalence differences acros...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dced4c9d5aa7201b66a6436ed1e56ddb
https://doi.org/10.1080/0267257x.2021.1880464
https://doi.org/10.1080/0267257x.2021.1880464
Publikováno v:
Journal of Consumer Affairs. 54:854-889
This research uniquely contributes to the marketing policy literature by illuminating the widespread yet seldom studied problem of online inaccessibility of retail websites affecting approximately 30 million disabled Americans. When a website is not
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1277b82b7ad25334e7497de19d8b77df
https://doi.org/10.1111/joca.12307
https://doi.org/10.1111/joca.12307
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
Frontiers in Psychology
Frontiers in Psychology
Trust and distrust are crucial aspects of human interaction that determine the nature of many organizational and business contexts. Because of socialization-borne familiarity that people feel about others, trust and distrust can influence people even
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7dae61cbaddaa03caeec4ea562a98e4f
https://doi.org/10.3389/fpsyg.2020.00561
https://doi.org/10.3389/fpsyg.2020.00561
Publikováno v:
Communications of the Association for Information Systems. 41:450-496
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e69273fcdae57dac98633795e4bd54e9
https://doi.org/10.17705/1cais.04121
https://doi.org/10.17705/1cais.04121
Autor:
David Gefen, Jorge E. Fresneda
Publikováno v:
Information & Management. 57:103388
The helpfulness of online reviews depends on their textual portion. Using the information provided by the seller as a baseline, this study applies latent semantic analysis (LSA) to assess what parts of that textual portion contribute to helpfulness b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c7fc2fa9f47f1df2ab04901d21cc7458
https://doi.org/10.1016/j.im.2020.103388
https://doi.org/10.1016/j.im.2020.103388
Autor:
Jorge E. Fresneda, David Gefen
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
In recent years, academic and practitioner interest in consumer-generated online reviews (OCR) has increased. One of the potential reasons for such growth in interest is their categorization as a valuable source of information for consumers making bu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::55b80e6912a678565afa080d7a3cdbd8
https://doi.org/10.1007/978-3-319-45596-9_242
https://doi.org/10.1007/978-3-319-45596-9_242
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
The concept of shopper marketing is getting increasing attention from both academics and practitioners (Silveira and Marreiros 2014). Shankar (2011) defines shopper marketing as “the planning and execution of all marketing activities that influence
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::08174edd8bee185df5729c96a35bf457
https://doi.org/10.1007/978-3-319-45596-9_120
https://doi.org/10.1007/978-3-319-45596-9_120