Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Jordan W. Moffett"'
Autor:
Wei Shao, Jordan W. Moffett, Sara Quach, Jiraporn Surachartkumtonkun, Park Thaichon, Scott K. Weaven, Robert W. Palmatier
Publikováno v:
European Journal of Marketing. 56:3418-3452
Purpose Corporate apologies, relative to other responses to well-publicized past transgressions, have distinct implications, sparking a rich tradition of apology research. But in addition, each apology is unique, such that it becomes critical to addr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::22e89e272c969193a60f0f693b5fc52c
https://doi.org/10.1108/ejm-02-2021-0069
https://doi.org/10.1108/ejm-02-2021-0069
Publikováno v:
Journal of the Academy of Marketing Science
Extant communication theories predate the explosion of digital formats and technological advances such as virtual reality, which likely explains their predominant focus on traditional and format-level (e.g., face-to-face, email) rather than digital o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::365afca565d75e5a9e757fd05e3e0611
https://doi.org/10.1007/s11747-020-00750-2
https://doi.org/10.1007/s11747-020-00750-2
Publikováno v:
Journal of the Academy of Marketing Science. 45:312-335
Customer engagement marketing—defined as a firm’s deliberate effort to motivate, empower, and measure customer contributions to marketing functions—marks a shift in marketing research and business practice. After defining and differentiating en
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a812b8651393e8945e20d930f97f73a7
https://doi.org/10.1007/s11747-016-0509-2
https://doi.org/10.1007/s11747-016-0509-2
Publikováno v:
Customer Engagement Marketing ISBN: 9783319619842
In the conclusion chapter, we summarize the book and present a practical guide for implementing customer engagement marketing, where the firm attempts to motivate, empower, and measure customer contribution to marketing functions beyond financial pat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0bd868b8be6d86309ba749d9801ea430
https://doi.org/10.1007/978-3-319-61985-9_14
https://doi.org/10.1007/978-3-319-61985-9_14
