Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Joona Keränen"'
Publikováno v:
Journal of Business Research. 150:311-325
Autor:
Joona Keränen, Laura Olkkonen
Publikováno v:
Journal of Service Management. 33:634-647
PurposeThis paper highlights the potential of social activism – defined as a public act that aims to challenge the status quo by bringing alternative views or narratives to the debate – in transformative service research and proposes a future res
Publikováno v:
Industrial Marketing Management. 102:338-350
Value-based selling (VBS) has become an increasingly important selling practice in contemporary business-to-business (B2B) markets, but currently most VBS studies are limited to exploratory and descriptive case studies. Therefore, the purpose of this
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::057b883ca9b45feca092a555a7d4f841
http://urn.fi/URN:NBN:fi:jyu-202304192540
http://urn.fi/URN:NBN:fi:jyu-202304192540
While there is a growing body of research on influencer marketing, it focuses almost exclusively on the consumer marketing context, and offers limited insights for business-to-business (B2B) organizations. To address this gap, the purpose of this stu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::95afd7dc00186c8d98126ccc077e11b8
http://urn.fi/URN:NBN:fi:jyu-202212025461
http://urn.fi/URN:NBN:fi:jyu-202212025461
Publikováno v:
Research-Technology Management. 64:31-38
COVID-19 created unprecedented shortages of personal protective equipment (PPE), stretching commercial and governmental capacities to respond to frontline healthcare workers’ needs. This article il...
Autor:
Olga Kokshagina, Joona Keränen
Publikováno v:
Journal of Business & Industrial Marketing. 37:1607-1622
Purpose This study aims to explore the institutionalization of value-based healthcare (VBHC) in the public healthcare system in the state of Victoria, Australia. Design/methodology/approach The empirical part of this paper is based on a content analy
Publikováno v:
Industrial Marketing Management. 88:389-395
When economic crises disrupt markets and stifle sales, business-to-business (B2B) vendors are often tempted to respond by offering temporary price reductions to maintain sales and empathize with the customers' plight. This, however, may be a suboptim
Autor:
Joona Keränen, Daniel D. Prior
Publikováno v:
Australasian Marketing Journal. 28:83-89
In this paper, we offer critical reflections on several contemporary issues in B2B marketing research. Specifically, we consider value, customer solutions, temporary organizations, governance models and sustainability within this literature. Our refl
Autor:
Stephan M. Liozu, Joona Keränen
Publikováno v:
Industrial Marketing Management. 85:84-96
Customer value management has become a key priority in business markets, but many firms struggle to implement it. While the prior literature has considered this primarily as sales responsibility, emerging research suggests that best practice firms em