Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Jonne Guyt"'
Autor:
Jonne Guyt, Els Gijsbrechts
Publikováno v:
Journal of Marketing, 84(2), 92-113. American Marketing Association
In response to pressure to defend their stand sales against discounters, grocery retailers started engaging in retailer-themed super saver events: promotional events (1) specific to the retailer, in which they (2) mass advertise (3) unusually deep, i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b4939a8eca102403c491db20c48905ac
https://doi.org/10.1177/0022242919896334
https://doi.org/10.1177/0022242919896334
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2e46a26d269087806904bd7ef1924d3e
https://doi.org/10.2139/ssrn.4127264
https://doi.org/10.2139/ssrn.4127264
Autor:
Kristopher Keller, Jonne Guyt
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d287e7ad7b63ca1847f9451f435609df
https://doi.org/10.2139/ssrn.4127172
https://doi.org/10.2139/ssrn.4127172
From Big Data to Rich Theory: Integrating Critical Discourse Analysis with Structural Topic Modeling
Publikováno v:
European Management Review, 18(3), 197-214. Wiley-Blackwell
Aranda, A M, Sele, K, Etchanchu, H, Guyt, J Y & Vaara, E 2021, ' From Big Data to Rich Theory : Integrating Critical Discourse Analysis with Structural Topic Modeling ', European Management Review, vol. 18, no. 3, pp. 197-214 . https://doi.org/10.1111/emre.12452
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Aranda, A M, Sele, K, Etchanchu, H, Guyt, J Y & Vaara, E 2021, ' From Big Data to Rich Theory : Integrating Critical Discourse Analysis with Structural Topic Modeling ', European Management Review, vol. 18, no. 3, pp. 197-214 . https://doi.org/10.1111/emre.12452
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
https://doi.org/10.1111/emre.12452 A growing interest in the study of discourses has spread in management research, but so far, it has mostly relied on in-depth qualitative analyses of textual material. With the increasing availability of large textu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6abbe2108e40abcefdda2a15d1e7467d
https://research.vu.nl/en/publications/63331239-52a9-4551-b713-c790a468addd
https://research.vu.nl/en/publications/63331239-52a9-4551-b713-c790a468addd
Autor:
Jonne Guyt, Els Gijsbrechts
Publikováno v:
International Journal of Research in Marketing, 35(3), 490-508. Elsevier
International Journal of Research in Marketing, 35(3), 490-508. Elsevier Science BV
International Journal of Research in Marketing, 35(3), 490-508. Elsevier Science BV
Even in the digital age, feature promotions continue to receive significant investments from CPG manufacturers and retailers. Whether this is money well spent depends on consumers' (heterogeneous) tendency to switch brands or stores in response to fe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::681323c3d55a3bc6765b1c6e1e7ea906
https://research.tilburguniversity.edu/en/publications/476a9d59-c3bf-4a66-8dee-259bbb860650
https://research.tilburguniversity.edu/en/publications/476a9d59-c3bf-4a66-8dee-259bbb860650
Publikováno v:
Academy of Management Proceedings. 2019:16640
Qualitative and quantitative approaches to discourse and text analysis have developed as independent trajectories in organization research. We argue that combining both approaches not only allows r...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::08df7247a8e78510038523ab7d181076
https://doi.org/10.5465/ambpp.2019.16640abstract
https://doi.org/10.5465/ambpp.2019.16640abstract