Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Jonna Holland"'
Autor:
Jonna Holland
Publikováno v:
Innovative Marketing, Vol 6, Iss 2 (2010)
Externí odkaz:
https://doaj.org/article/6110304726f748b0ad0220adc62367e6
Autor:
Catherine Co, Jonna Holland
Publikováno v:
Journal of Economics Teaching. :27-39
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a961585ebb0a4d92ab75aab29f984db2
https://doi.org/10.58311/jeconteach/a956fe3a149c4dcfefa476ab39288b8fb1d17618
https://doi.org/10.58311/jeconteach/a956fe3a149c4dcfefa476ab39288b8fb1d17618
Autor:
Jonna Holland, Amy Risch Rodie
Publikováno v:
Journal of Management & Marketing in Healthcare. 4:113-121
With a growing population of elderly consumers, marketers and providers of health-related services need to understand the motivations and perceptions influencing the actions of this increasingly important target market. This investigation draws from
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b9d092d5092f1a8a0872f85454f4bd7
https://doi.org/10.1179/175330311x12943314049574
https://doi.org/10.1179/175330311x12943314049574
Publikováno v:
Journal of Services Marketing. 21:160-173
Purpose – This paper aims to extend understanding of the cues that customers with disabilities use to judge inclusion/welcome (or not) in interactions in retail stores.Design/methodology/approach – Critical incident interviews were conducted with
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5bad9590c57dbc2863f83fc27456c10a
https://doi.org/10.1108/08876040710746525
https://doi.org/10.1108/08876040710746525
Publikováno v:
Journal of Marketing Theory and Practice. 14:323-335
In the marketing literature to date, the relationship between fairness perceptions and satisfaction is examined in contexts very familiar to consumers—service failure and recovery. This study exten...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b5e1a94085b8ff1bace7fad0eac5b6a
https://doi.org/10.2753/mtp1069-6679140406
https://doi.org/10.2753/mtp1069-6679140406
Publikováno v:
Issues in Accounting Education. 20:33-49
This study tests whether critical-thinking skills can help explain the cross-sectional variation in student performance in principles of accounting. Prior research has used such measures as academic aptitude and demographic factors to explain perform
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f938cc280d371e2a3f16de9ced1caa9
https://doi.org/10.2308/iace.2005.20.1.33
https://doi.org/10.2308/iace.2005.20.1.33
Autor:
Stacey Menzel Baker, Jonna Holland
Publikováno v:
Journal of Interactive Marketing. 15:34-45
This article explores the development of an e-business marketing model that capitalizes on customer participation and the likely consequences of such efforts, principally site brand loyalty. A conceptual model illustrates how consumers’ goals in vi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4ec9c502f32975489c330892ffa59ca6
https://doi.org/10.1002/dir.1021
https://doi.org/10.1002/dir.1021
Autor:
James W. Gentry, Jonna Holland
Publikováno v:
Journal of Advertising. 28:65-77
Marketers are increasingly recognizing the growing power of ethnic groups, and are responding with targeted marketing efforts. Targeted communications often draw on various references to the ethnic culture in an attempt to enhance communication with
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::25e431ebc0224452735a9a1e4d8081c7
https://doi.org/10.1080/00913367.1999.10673577
https://doi.org/10.1080/00913367.1999.10673577
Autor:
Jonna Holland, David M. K. Treumann
Publikováno v:
International Journal of Marketing Studies. 5
The purpose of the current study is to understand consumers’ behavioral intentions in situations involving both positive and negative potential impacts on the environment. The case of energy efficient Compact Fluorescent Lamps (CFLs) with their pot
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3cb4e8f5895746f7eb41a9ed5bef0e15
https://doi.org/10.5539/ijms.v5n6p175
https://doi.org/10.5539/ijms.v5n6p175