Výsledky vyhledávání - "Jongpil Hong"

Akademický článek

Using Reach/Frequency for Web Media Planning.

Autor: Leckenby, John D.¹, Jongpil Hong¹

Publikováno v: Journal of Advertising Research. Jan/Feb98, Vol. 38 Issue 1, p7-20. 14p. 2 Black and White Photographs, 10 Charts.

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Creation of brand personality by advertising and brand-consumer relationship: A conceptual model and research propositions

Autor: Jongpil Hong

Publikováno v: The Korean Journal of Consumer and Advertising Psychology. 13:671-698

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::42f832bcde5c9471f64720f43bd724b0
https://doi.org/10.21074/kjlcap.2012.13.4.671

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A conceptual investigation of the boundaries between mass media and personal mediain the media convergence era

Autor: Jongpil Hong

Publikováno v: Ewha Journal of Social Sciences. 26:171-206

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::15287d6486bfc7aff592099d46a122f1
https://doi.org/10.16935/ejss.2011.26..007

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A study on the effects of cause-related advertising on consumers’ attitude toward the ad and sponsoring company: Focusing on the inter-relationship between the company, cause, and consumer

Autor: Jongpil Hong

Publikováno v: The Korean Journal of Consumer and Advertising Psychology. 12:771-798

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d41902eb4a20a23dc9396a752dd9c7e4
https://doi.org/10.21074/kjlcap.2011.12.4.771

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Conceptual investigation of the image construct in advertising, marketing and consumer research

Autor: Jongpil Hong

Publikováno v: The Korean Journal of Consumer and Advertising Psychology. 9:127-147

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ef74c1acae9852cb5b8bef6313fe8be0
https://doi.org/10.21074/kjlcap.2008.9.1.127

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