Zobrazeno 1 - 10
of 31
pro vyhledávání: '"Jonghan Hyun"'
Autor:
Jonghan Hyun, Kiwon Lee
Publikováno v:
Tourism and Hospitality Management, Vol 28, Iss 3, Pp 683-690 (2023)
Purpose – The purpose of this study is to examine how perceived authenticity of ethnic restaurants interacts with personality traits (ethnocentrism and xenocentrism) to predict behavioural intentions. Methodology –A self-administered online que
Externí odkaz:
https://doaj.org/article/c43170945254459ea9b1941b76b4f7ed
Publikováno v:
International Journal of Contemporary Hospitality Management. 34:4729-4747
Purpose Fast food consumption is examined through the theoretical lens of the food consumption value model. Specifically, this study aims to examine whether process value moderates the impact of fast-food consumption value on consumer decision-making
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5128af05425309fc7ea15479998bc0da
https://doi.org/10.1108/ijchm-04-2022-0455
https://doi.org/10.1108/ijchm-04-2022-0455
Autor:
Jonghan Hyun
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 26:565-581
PurposeThe purpose of this study is to utilize consumers' regulatory focus as a segmentation variable to understand how and why consumers shift their tendency to prioritize certain apparel attributes.Design/methodology/approachSix hypotheses are deve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::abc9861d804963ddd67aae4774634b1e
https://doi.org/10.1108/jfmm-09-2020-0183
https://doi.org/10.1108/jfmm-09-2020-0183
Publikováno v:
Food Quality and Preference. 99:104550
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2523626cf70fe98a53770cc1c6bbc695
https://doi.org/10.1016/j.foodqual.2022.104550
https://doi.org/10.1016/j.foodqual.2022.104550
Autor:
Heeju Noe, Jonghan Hyun
Publikováno v:
Pivoting for the Pandemic.
Fashion renting, a form of collaborative consumption, is an emerging sustainable business model that extends the product life cycle and minimizes waste garments. Fashion renting has been the topic of interest for multiple studies, and as a result, th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e9e55dd997aabd2e5f847e0b99fd45e2
https://doi.org/10.31274/itaa.12210
https://doi.org/10.31274/itaa.12210
Autor:
Jihyun Kim, Jonghan Hyun
Our purpose is to extend Hyun and Kim (2018) and Hyun et al. (2019) by investigating how fashion leaders and non-leaders respond to trade-offs between price and eco-friendliness. Specifically, extending upon the results from Hyunet al.’s (2019) pre
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e15ca52b1c87a2187de3eb31f7153c17
https://doi.org/10.31274/itaa.8224
https://doi.org/10.31274/itaa.8224
Publikováno v:
Journal of Retailing and Consumer Services. 59:102365
Consumers of eco-friendly clothing often face trade-offs between eco-friendliness and other product attributes. Across two experiments, we investigate the moderating role of fashion leadership and regulatory focus in such trade-off situations. Our re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c351e28dd73f13110cb6adc257c12297
https://doi.org/10.1016/j.jretconser.2020.102365
https://doi.org/10.1016/j.jretconser.2020.102365
Publikováno v:
International Journal of Management Reviews. 18:51-68
This study presents an evaluation of research diversity and rigor levels in the retail marketing literature in order to glean valuable insights for researchers. Retailing is a significant sub-field within marketing, and occupies a large portion of th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0b11ebd524e2eb238d8d9acf0288707e
https://doi.org/10.1111/ijmr.12059
https://doi.org/10.1111/ijmr.12059
Autor:
Jonghan Hyun
The purpose of this study is to investigate the role of regulatory focus and fit in evaluation of apparel products bearing certain attributes. Our findings suggest that promotion-focused consumers attach more value to apparel products bearing attract
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a0e25ad5f791dfb49f27a454df9bba77
https://doi.org/10.31274/itaa_proceedings-180814-379
https://doi.org/10.31274/itaa_proceedings-180814-379