Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Jonathan Z. Zhang"'
Publikováno v:
Management Science. 69:2339-2360
Massive online text reviews can be a powerful market research tool for understanding consumer experiences and helping firms improve and innovate. This research exploits the rich semantic properties of text reviews and proposes a novel machine learnin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::17f25f01045b41fe93685fd20fc5c5de
https://doi.org/10.1287/mnsc.2022.4443
https://doi.org/10.1287/mnsc.2022.4443
Autor:
Martina Hutton, Canan Corus, Joshua Dorsey, Elizabeth Minton, Caroline Roux, Christopher P. Blocker, Jonathan Z. Zhang
Publikováno v:
Journal of Consumer Affairs. 56:1332-1355
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ba0384d14431af3d7a40478118082a8b
https://doi.org/10.1111/joca.12479
https://doi.org/10.1111/joca.12479
Publikováno v:
Journal of Marketing. 86:93-115
Influencer marketing initiatives require firms to select and incentivize online influencers to engage their followers on social media in an attempt to promote the firms’ offerings. However, limited research considers the costs of influencer marketi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::601a34dfee6dc124d0d98007817b6716
https://doi.org/10.1177/00222429221102889
https://doi.org/10.1177/00222429221102889
Publikováno v:
Information Systems Research. 33:18-42
Creative and original message appeals stimulate customers, generating arousal through novelties, meanings, associations, inspirations, human emotions and connections, and the degree to which the message appeals resonate and get the attention of the c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f29293b90df396318f1400d58084b032
https://doi.org/10.1287/isre.2021.1051
https://doi.org/10.1287/isre.2021.1051
Publikováno v:
Journal of Services Marketing. 36:232-244
Purpose Recent development and democratization of digital technologies call for studying base-of-the-pyramid (BOP) consumers’ interactions with these technologies. This study aims to explore how BOP consumers interact with mobile information and co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6ebe8f1740e4926d725e8b128c126a48
https://doi.org/10.1108/jsm-05-2021-0179
https://doi.org/10.1108/jsm-05-2021-0179
Publikováno v:
Journal of Marketing. 86:166-185
The authors investigate the role of the physical store in today’s multichannel environment. They posit that one benefit of the store to the retailer is to enhance customer value by providing the physical engagement needed to purchase deep products
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f7e7be63b28f8cab9143aedcf1612cf8
https://doi.org/10.1177/00222429211012106
https://doi.org/10.1177/00222429211012106
Autor:
Chris Blocker, Jonathan Z. Zhang, Ronald Paul Hill, Caroline Roux, Canan Corus, Martina Hutton, Joshua Dorsey, Elizabeth Minton
Publikováno v:
Journal of Consumer Psychology.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ef5a5713d268cae886f44663bcac99d
https://doi.org/10.1002/jcpy.1323
https://doi.org/10.1002/jcpy.1323
Autor:
Jonathan Z. Zhang, Jifeng Mu
Publikováno v:
Journal of the Academy of Marketing Science. 49:994-1020
Seller marketing capability and brand reputation are central to firm performance and customer behaviors. However, little is known about how these two dimensions matter in the increasingly important domain of e-commerce platforms, where sellers are di
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::10692b8d0888350623db0b11f6392f4d
https://doi.org/10.1007/s11747-021-00773-3
https://doi.org/10.1007/s11747-021-00773-3
Autor:
Chun-Wei Chang, Jonathan Z. Zhang
Publikováno v:
Journal of the Academy of Marketing Science. 49:166-196
Consumer attitudes and behaviors are fundamentally dynamic processes; thus, understanding consumer dynamics is crucial for truly understanding consumer behaviors and for firms to formulate appropriate actions. Recent history in empirical marketing re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a59d66821a3c5156c695a0fa90533158
https://doi.org/10.1007/s11747-020-00720-8
https://doi.org/10.1007/s11747-020-00720-8
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 32:1214-1225
Purpose The purpose of this paper is to investigate the effect of conspicuous consumption on brand attitudes in the context of luxury brands market in China. Design/methodology/approach Two studies are conducted to test three hypotheses. In Study 1,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3b19bf535a1a866065e014e90b6c5b4d
https://doi.org/10.1108/apjml-04-2019-0225
https://doi.org/10.1108/apjml-04-2019-0225