Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Jonathan Rawung"'
Publikováno v:
Journal the Winners, Vol 21, Iss 2 (2020)
This study aims to determine the moderating effect of ad length on the relationships of ad content to intention of skipping and ad irritation. Previous research has touched upon the factors that affect a customers intention of skipping and ad irritat
Externí odkaz:
https://doaj.org/article/e978a7f9ad5c420ca2517d9db7967f61
Publikováno v:
The Winners. 21
The research aimed to determine the moderating effect of advertisement (ad) length on the relationships between ad content and the intention of skipping, as well as ad irritation. Previous research has discussed the factors that affect customers' int
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f74810570b4d2922aecce0f92ad75ca0
https://doi.org/10.21512/tw.v21i2.6797
https://doi.org/10.21512/tw.v21i2.6797