Zobrazeno 1 - 10
of 96
pro vyhledávání: '"Jonathan E. Schroeder"'
Autor:
Jonathan E. Schroeder
Publikováno v:
Journal of Marketing Management. 37:376-378
This article reflects on an apparent paradox – in light of cultural shifts in gender, as well as a growing understanding of the multiplicity of gender, internet algorithms tend to reinforce dualist...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a9288b27a171cc7488717dc1465c7788
https://doi.org/10.1080/0267257x.2020.1832378
https://doi.org/10.1080/0267257x.2020.1832378
Autor:
Jonathan E. Schroeder
Publikováno v:
SSRN Electronic Journal.
This chapter provides an overview of the transformation of the market for individual investments over the past twenty-five years, drawing upon interviews, media discourse, and social theory. The distinction between kinematic and entrepreneurial inves
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fa4222b8e014ac9d28df9fd8ff161f44
https://doi.org/10.2139/ssrn.3947965
https://doi.org/10.2139/ssrn.3947965
Autor:
Jonathan E. Schroeder
Publikováno v:
Elusive Consumption ISBN: 9781003085232
This chapter presents a visual approach to consumer research, dislocating the consumption domain away from the attitude researcher’s laboratory, beyond the behavioural decision theorist’s rational model, and off the marketing strategist’s brand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d7771a8b3fb4429efe0ceaad9ffdbc7e
https://doi.org/10.4324/9781003085232-16
https://doi.org/10.4324/9781003085232-16
Autor:
Jonathan E. Schroeder, Janet Borgerson
Publikováno v:
Body & Society. 24:103-136
Human skin, photography, and consumer culture combine to produce striking images designed to promote visions of the good life. Branding and marketing imagery mobilize skin to resonate and communicate with consumers, which influences the meaning-makin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3bade57ae8dba8079eace7273e7cba42
https://doi.org/10.1177/1357034x18760987
https://doi.org/10.1177/1357034x18760987
Autor:
Jonathan E. Schroeder
Publikováno v:
European Journal of Marketing. 51:1522-1529
PurposeThe purpose of this paper is to review a typology of branding that identifies four perspectives on branding: corporate perspectives, consumer perspectives, cultural perspectives and critical perspectives. This typology helps organise and synth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a3a096538a8a506a89bdf6ab780501d4
https://doi.org/10.1108/ejm-07-2017-0450
https://doi.org/10.1108/ejm-07-2017-0450
Autor:
Jonathan E. Schroeder, Rebekah Modrak
Publikováno v:
Afterimage. 45:47-51
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::49493122d397ff301bd0d91e97578b70
https://doi.org/10.1525/aft.2017.45.2-3.47
https://doi.org/10.1525/aft.2017.45.2-3.47
Publikováno v:
Soft Power with Chinese Characteristics ISBN: 9781315208671
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e632605b43bd10611b51e7d76a2a864d
https://doi.org/10.4324/9781315208671-7
https://doi.org/10.4324/9781315208671-7
Publikováno v:
European Journal of Marketing. 50:1767-1772
PurposeThe purpose of this paper is to outline the contributions presented in this special section on the selfie phenomenon and its significance for marketing practice and scholarship.Design/methodology/approachThe significance of the topic is review
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::97b782f6ce4d3b370fbd677481f40ebd
https://doi.org/10.1108/ejm-06-2016-0363
https://doi.org/10.1108/ejm-06-2016-0363
Autor:
Jonathan E. Schroeder
Publikováno v:
August Strindberg and Visual Culture
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf40af5ef8f32f6515184f459aaac4d8
https://doi.org/10.5040/9781501338038.ch-009
https://doi.org/10.5040/9781501338038.ch-009