Zobrazeno 1 - 10
of 34
pro vyhledávání: '"Jonathan A.J. Wilson"'
Publikováno v:
Worldwide Hospitality and Tourism Themes, 2016, Vol. 8, Issue 1, pp. 12-28.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/WHATT-10-2015-0037
Publikováno v:
Journal of Islamic Marketing. 13:2649-2671
Purpose This paper aims to equip professionals and researchers in the fields of advertising, branding, public relations, marketing communications, social media analytics and marketing with a simple, effective and dynamic means of evaluating consumer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d9a64ab242ec552d950e0eaf29eba8f7
https://doi.org/10.1108/jima-12-2020-0355
https://doi.org/10.1108/jima-12-2020-0355
Autor:
Nihal I.A. Ayad, Jonathan A.J. Wilson
Publikováno v:
Journal of Islamic Marketing. 13:2759-2777
Purpose This paper explores reasons behind Muslim fervour, in response to advertisements that cause them offence – where marketing promotions and brands are seen to contradict or challenge the tenets of their religion (Islam) and culture. Design/me
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::244cb04997db4ea00f8e2f863ca46727
https://doi.org/10.1108/jima-05-2021-0171
https://doi.org/10.1108/jima-05-2021-0171
Autor:
Jonathan A.J. Wilson
Publikováno v:
Journal of Marketing Management. 36:1178-1189
As a tribute to the African American, Latino, and Caribbean-origin global Hip-hop cultural phenomenon, the body of this paper is written as a Spoken-word RAP (Rhyme And Poetry) treatise on the curr...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::567cc05dc488bc8be93295688ad29738
https://doi.org/10.1080/0267257x.2020.1801254
https://doi.org/10.1080/0267257x.2020.1801254
The timing of this special issue on marketing and managing racial dynamics could not be more befitting. The world finds itself amid a public health crisis that is disproportionately killing minorit...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e57d6ade0250ae761085adac454bff78
Autor:
Jonathan A.J. Wilson, Laura Arroyo
Publikováno v:
International Journal of Business Performance Management. 23:257
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b377cf2ff59c88b5c798bf86da3b0bf4
https://doi.org/10.1504/ijbpm.2022.123859
https://doi.org/10.1504/ijbpm.2022.123859
Publikováno v:
Journal of Islamic Marketing. 8:187-203
Purpose The purpose of this paper is to present a new conceptualization of sustainability. The authors adopt a macromarketing perspective based on Islamic traditions while delving into divine attributes (Asmaa’ Allah-ul-Husna) as an extension to th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0b8884a976eafd1bd08ccdc876b018aa
https://doi.org/10.1108/jima-09-2015-0069
https://doi.org/10.1108/jima-09-2015-0069
Publikováno v:
Journal of Business Research. 74:139-142
The “selfie” is a global social phenomenon - and little work has been done by marketers to understand the mindset of selfie-takers; not to mention the potential to develop selfies as vehicles for new immersive, contextual, and real-time marketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::55d2bfe064aeeb850405c76f802a9ae2
https://doi.org/10.1016/j.jbusres.2016.10.025
https://doi.org/10.1016/j.jbusres.2016.10.025
Publikováno v:
Journal of Marketing Management. 31:807-826
Ever since Veblen and Simmel, luxury has been synonymous with conspicuous consumption. In this conceptual paper we demonstrate the rise of inconspicuous consumption via a wide-ranging synthesis of the literature. We attribute this rise to the signall
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::24765772b115d9418e8771aa68cf5ad4
https://doi.org/10.1080/0267257x.2014.989890
https://doi.org/10.1080/0267257x.2014.989890