Zobrazeno 1 - 10
of 54
pro vyhledávání: '"Jon M. Hawes"'
Autor:
Jon M. Hawes
Publikováno v:
Journal of Historical Research in Marketing. 13:44-62
Purpose This paper aims to explore not only the greatness of Patterson but also some of the mistakes he made along the way. Design/methodology/approach The study traces the career of John Patterson, founder and president of the National Cash Register
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8fa57971f4261ffc99cf169ba8ae3f0d
https://doi.org/10.1108/jhrm-09-2020-0042
https://doi.org/10.1108/jhrm-09-2020-0042
Autor:
Jon M. Hawes, David E. Fleming
Publikováno v:
Journal of Business & Industrial Marketing. 32:519-524
Purpose Given the ever-increasing complexity of business-to-business exchange, success is contingent on being able to adapt to any given situation. However, there is little in the way of guidance for how to adapt when it comes to negotiations. This p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bbf8e9be022001d5815518cb7105e8fc
https://doi.org/10.1108/jbim-06-2015-0120
https://doi.org/10.1108/jbim-06-2015-0120
Autor:
Jon M. Hawes, David E. Fleming
Publikováno v:
Journal of Marketing Channels. 21:279-287
One of the fundamental approaches to the study of negotiations between marketing members is an examination of the distinctions between the distributive and integrative orientation. Application of this paradigm would be facilitated if channel members
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff150e5c65901ae2110b0b16ee71b466
https://doi.org/10.1080/1046669x.2014.905402
https://doi.org/10.1080/1046669x.2014.905402
Publikováno v:
Journal of Services Marketing. 28:50-59
Purpose – Service firms can improve their adaptability in turbulent environments with knowledgeable employees. Self-directed learning (SDL) is one way that employees can improve knowledge, but this research area has not examined the role of technol
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::466c69ed71370563373e23999e66d45d
https://doi.org/10.1108/jsm-03-2012-0062
https://doi.org/10.1108/jsm-03-2012-0062
Autor:
Joyce A. Young, Jon M. Hawes
Publikováno v:
Marketing Education Review. 23:37-42
This paper describes an application of active learning within two different courses: professional selling and sales management. Students assumed the roles of sales representatives and sales managers for an actual fund-raiser—a golf outing—sponsor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1905e8bcaf2025d52802d414d41227cf
https://doi.org/10.2753/mer1052-8008230106
https://doi.org/10.2753/mer1052-8008230106
Autor:
Naresh K. Malhotra, Jon M. Hawes
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the co
Autor:
Jon M. Hawes, George B. Glisan
This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consu
Autor:
David E. Fleming, Jon M. Hawes
Publikováno v:
Journal of Marketing Channels. 21:229-231
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5093bf54a39c5c9a08d9a9ec2ef2245e
https://doi.org/10.1080/1046669x.2014.945341
https://doi.org/10.1080/1046669x.2014.945341
Publikováno v:
Journal of Global Marketing. 22:109-120
As recent news reports in the United States have continued to detail, joint ventures in China can pose special challenges for American executives. This paper describes how U.S. executives can improve product quality when working with Chinese producer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::541105a070ea000ca9dc5d73b078a7f2
https://doi.org/10.1080/08911760902765908
https://doi.org/10.1080/08911760902765908
Autor:
Stephen P. Hutchens, Jon M. Hawes
Publikováno v:
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169453
This paper reports the results of research conducted to determine the salience of low price in the marketing of remanufactured products. Members of the Arkansas Household Research Panel were surveyed, and the results are presented. Implications for m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::36ad27f4224f5c37e83b147375fc0569
https://doi.org/10.1007/978-3-319-16946-0_19
https://doi.org/10.1007/978-3-319-16946-0_19