Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Jon Bertilsson"'
Publikováno v:
Marketing Theory. 23:207-223
In recent decades, tech-companies such as Amazon, Google, Facebook, and Apple have grown exponentially, and it can be tempting for cities to try to attract these powerful corporations. This paper explores a particular aspect of this development, name
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::73a322967270b446f7c2a7ae7f21ffa4
https://doi.org/10.1177/14705931221108426
https://doi.org/10.1177/14705931221108426
Publikováno v:
Communication & Language at Work. 7:73-85
Many public organizations think of themselves as brands and engage in branding to increase their attractiveness. Often this is seen as a good practice, but this paper takes a more skeptical view and interrogates the value of place branding expertise
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7ce4ffc9e8a34d21f643153c7a20e081
https://doi.org/10.7146/claw.v7i1.123253
https://doi.org/10.7146/claw.v7i1.123253
Publikováno v:
Political Branding in Turbulent times ISBN: 9783030832285
Political Branding in Turbulent times
Political Branding in Turbulent times
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf93bb3e8b08a053b5577b059ea8810e
https://doi.org/10.1007/978-3-030-83229-2_7
https://doi.org/10.1007/978-3-030-83229-2_7
Publikováno v:
Managing Public Services ISBN: 9781003154389
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::50af1a738a132166f674799805ff3b3e
https://doi.org/10.4324/9781003154389-9
https://doi.org/10.4324/9781003154389-9
Autor:
Jens Rennstam, Jon Bertilsson
Publikováno v:
Organization. 25:260-281
Scholarship on branding has made important contributions in terms of the value-creating function of branding. However, previous literature has overemphasized the creation of value for organizations...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b6bc37896214f15145322305e48a8f4
https://doi.org/10.1177/1350508417712431
https://doi.org/10.1177/1350508417712431
Autor:
Jon Bertilsson
Publikováno v:
Consumption Markets & Culture. 18:447-467
Based on an empirical analysis of a yearlong netnography of a Swedish online fashion community, and the explication of the concept of modern cynicism, this paper develops a novel perspective on consumer morality. The analysis suggests that modern cyn
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e659a6ab2cf17f9d3709c9a1d0130844
https://doi.org/10.1080/10253866.2015.1038255
https://doi.org/10.1080/10253866.2015.1038255