Zobrazeno 1 - 10
of 162
pro vyhledávání: '"Jolibert, Alain"'
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2022, Vol. 35, Issue 3, pp. 726-744.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-11-2021-0831
Publikováno v:
Recherche et Applications en Marketing, 2019 Jul 01. 34(3), 124-153.
Externí odkaz:
https://www.jstor.org/stable/26751787
La générativité comme stratégie de positionnement chez les consommateurs seniors est-elle efficace ?
Autor:
Lacroix, Caroline, Jolibert, Alain
Publikováno v:
Décisions Marketing, 2018 Jan 01(89), 47-64.
Externí odkaz:
https://www.jstor.org/stable/26640786
Autor:
Carsana, Laurence, Jolibert, Alain
Publikováno v:
In Journal of Retailing and Consumer Services January 2018 40:213-220
Autor:
Jongmans, Eline, Jolibert, Alain
Publikováno v:
Recherche et Applications en Marketing, 2017 Apr 01. 32(2), 105-128.
Externí odkaz:
https://www.jstor.org/stable/26375580
Autor:
Lacroix, Caroline, Jolibert, Alain
Publikováno v:
In Journal of Business Research August 2017 77:203-211
Autor:
Carsana, Laurence, Jolibert, Alain
Publikováno v:
Journal of Consumer Marketing, 2017, Vol. 34, Issue 3, pp. 255-267.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-07-2016-1869
Autor:
Carsana, Laurence, Jolibert, Alain
Publikováno v:
Journal of Product & Brand Management, 2017, Vol. 26, Issue 1, pp. 80-90.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-11-2015-1030
Publikováno v:
Recherche et Applications en Marketing, 2016 Jul 01. 31(3), 7-28.
Externí odkaz:
https://www.jstor.org/stable/26375546