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pro vyhledávání: '"Johnpaul Smith"'
Autor:
Ann-Marie Kennedy, Johnpaul Smith
Publikováno v:
Journal of Macromarketing. 42:572-582
In Laczniak and Shultz’s (2021) article explicating Socially Responsible Marketing (SRM), they provide the argument for marketers (and their organizations) to act to benefit society. Organizations should actively seek, when given the opportunity, t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2516cae96c686925fa9a9b37ad165b19
https://doi.org/10.1177/02761467221087356
https://doi.org/10.1177/02761467221087356
