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pro vyhledávání: '"Johnette Clark"'
Autor:
Paul Spector, Augusto Torres, Johnette Clark, Stanley Lichtenstein, Harley O. Preston, Susan Silverman
Publikováno v:
Human Organization. 30:39-46
This study was carried out to determine the relative effectiveness of various forms of mediated communication in introducing new practices in a developing nation. Campaigns to induce participation in four innovative practices were conducted via radio