Výsledky vyhledávání - "John Wadsworth-Drake"

Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television

Autor: Brendan Kitts, John Wadsworth-Drake, Michael Bardaro, Jonathan M. Borchardt, Sawin Lee, Al Lee, Craig Schwartz, John Sobieski, Dyng Au

Publikováno v: ADKDD@KDD

Consumers are increasingly using internet-connected devices while watching television. This paper will show that it is possible to measure web activity bursts that peak about 13 seconds after the end of traditional TV ad broadcasts. By measuring this

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::824f58acd5a8d14fde3bf8e8f8708d3d
https://doi.org/10.1145/2648584.2648591

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání