Zobrazeno 1 - 10
of 100
pro vyhledávání: '"John W. Cadogan"'
Publikováno v:
Journal of Strategic Marketing. :1-15
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::06c4048e201d69248bd1fd40e05046da
https://doi.org/10.1080/0965254x.2023.2182448
https://doi.org/10.1080/0965254x.2023.2182448
Autor:
Sanna Sintonen, Anssi Tarkiainen, John W. Cadogan, Olli Kuivalainen, Nick Lee, Sanna Sundqvist
Publikováno v:
International Marketing Review, 2016, Vol. 33, Issue 3, pp. 454-482.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-11-2014-0348
A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth
Autor:
John W. Cadogan, Nick Lee
Publikováno v:
European Journal of Marketing. 57:1703-1724
Purpose This study aims to determine whether partial least squares path modeling (PLS) is fit for purpose for scholars holding scientific realist views. Design/methodology/approach The authors present the philosophical foundations of scientific reali
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1cce10cfb3becea097bf63af0100dc70
https://doi.org/10.1108/ejm-08-2020-0637
https://doi.org/10.1108/ejm-08-2020-0637
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b5b9c8047f860462037d01d06a86d303
https://doi.org/10.1007/978-3-031-24687-6_9
https://doi.org/10.1007/978-3-031-24687-6_9
Publikováno v:
Journal of Business Research. 124:684-694
The study examines users’ ethical perceptions of social media research focusing on the conceptualisation and development of a measure. We follow an established procedure using a mixed-method research approach to develop and validate a measure invol
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dbdcd4b6c338619213964747116d1cb9
https://doi.org/10.1016/j.jbusres.2020.03.005
https://doi.org/10.1016/j.jbusres.2020.03.005
When does export customer responsiveness strategy contribute to export market competitive advantage?
Publikováno v:
International Marketing Review.
PurposeThe purpose of this study is to explore the nature of the relationship between export customer responsiveness and export growth.Design/methodology/approachThe study uses primary data obtained by questioning over 200 exporting firms. The model
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ed401f27f6cdaf7460caee630cffeb3
https://doi.org/10.1108/imr-02-2022-0043
https://doi.org/10.1108/imr-02-2022-0043
Publikováno v:
Industrial Marketing Management. 91:285-300
Preliminary insights in the marketing literature indicate that flexibility is important in marketing and sales processes and interaction. However, to date, marketing and sales management literature lacks an understanding of what flexibility in market
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bf262b3c9c96ffc89a582d1ec165f497
https://doi.org/10.1016/j.indmarman.2020.09.005
https://doi.org/10.1016/j.indmarman.2020.09.005
Publikováno v:
Journal of Business Research. 104:552-562
Building on strategic flexibility literature and social exchange theory, we identify sales department intra-functional flexibility (SIF) as an important driver of sales organization success. Using primary data from 229 sales organizations, we find th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bbe2c9490284180ba97d7e1bcc5ccc0e
https://doi.org/10.1016/j.jbusres.2018.12.021
https://doi.org/10.1016/j.jbusres.2018.12.021
Publikováno v:
International Marketing Review
International Marketing Review, 2019, 36 (4), pp.514-523. ⟨10.1108/IMR-02-2019-0057⟩
International Marketing Review, Emerald, 2019, 36 (4), pp.514-523. ⟨10.1108/IMR-02-2019-0057⟩
International Marketing Review, 2019, 36 (4), pp.514-523. ⟨10.1108/IMR-02-2019-0057⟩
International Marketing Review, Emerald, 2019, 36 (4), pp.514-523. ⟨10.1108/IMR-02-2019-0057⟩
Purpose – The paper discusses contributions to the IMR special issue on “Global Consumer Culture: The Evolving Nature of Global and Local Consumption”Design/methodology/approach – The approach is conceptual with illustrative examples.Findings
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9906b6839eb2bf3aba1c79187a14adf2
https://doi.org/10.1108/imr-02-2019-0057
https://doi.org/10.1108/imr-02-2019-0057
Publikováno v:
Journal of Personal Selling & Sales Management. 39:386-399
In the sales literature it is standard practice for researchers to collect cross-sectional data from multiple salespeople, and to compare those salespeople on the data obtained. This between-person approach is suitable for research aiming to draw con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7058d92a95e79f0c5426cbed4f2c7522
https://doi.org/10.1080/08853134.2019.1620612
https://doi.org/10.1080/08853134.2019.1620612