Zobrazeno 1 - 10
of 19
pro vyhledávání: '"John Rudd"'
Autor:
María Leticia Santos-Vijande, José Ángel López-Sánchez, Enrique Loredo, John Rudd, Nuria López-Mielgo
Publikováno v:
Journal of Innovation & Knowledge, Vol 7, Iss 2, Pp 100174- (2022)
Entrepreneurial orientation (EO) is associated with superior performance, although the mechanisms through which EO translates into an advantageous market position are still poorly understood. Drawing on EO and resource-based theory (RBT) literature,
Externí odkaz:
https://doaj.org/article/f2de9a2a86d440bb96aac57c65794051
Publikováno v:
Cogent Business & Management, Vol 5, Iss 1 (2018)
This study examines how a psychometric testing tool can be used to explain, predict and measure behavioural competences and how entrepreneurs fund the firm. Reference is made to studies of personality traits. More recent studies have called for resea
Externí odkaz:
https://doaj.org/article/74412ebe75994687b33da7837f19fbc5
Publikováno v:
Academy of Management Proceedings. 2022
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d9762a69dcbffdb8896153b5938ac496
https://doi.org/10.5465/ambpp.2022.10232abstract
https://doi.org/10.5465/ambpp.2022.10232abstract
The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth un
Autor:
Rainey, John Rudd
Publikováno v:
Proceedings of the Royal Geographical Society and Monthly Record of Geography, 1891 May 01. 13(5), 273-287.
Externí odkaz:
https://www.jstor.org/stable/1800883
For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous marketing strategies and differential advantage in today's marketplace Market
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the proce