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International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to this group's reliance on technology, their drive towards achievem
For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse
For courses in international business. A modern approach to international business International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book conne
Remarkable change is the new reality of International Business The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses, large and small, to internationalise. International Business 2nd Aus
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A concise but thorough review of essential concepts and techniques. The Cavusgil/Knight/Riesen
Autor:
John R. Riesenberger
Publikováno v:
Journal of International Marketing. 6:94-107
Today's fast-paced business environment is characterized by chaotic markets with constantly evolving global customers, competitors, and suppliers. Product life cycles are becoming ever shorter, demanding more rapid and complex product development pro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b8cd35e8987492c738e6524e4244b5d
https://doi.org/10.1177/1069031x9800600310
https://doi.org/10.1177/1069031x9800600310
