Zobrazeno 1 - 10
of 50
pro vyhledávání: '"John P. Workman"'
Publikováno v:
Academy of Management Learning & Education. 12:4-17
Despite the documented increase in individual student cheating and the increasing use of team assignments in business schools, only a handful of recent empirical studies in the management literatur...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb2b8dd6682893d59606da4965dbbd7c
https://doi.org/10.5465/amle.2011.0140
https://doi.org/10.5465/amle.2011.0140
Autor:
John P. Workman
Publikováno v:
Marketing Education Review. 18:19-24
(Ph.D., M.I.T) is Professor of Marketing atCreighton University in Omaha, Nebraska. Dr. Workman conductsresearch on the organization and role of marketing within the firm, onpublic policy dimensions of the marketing of higher education andother profe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4ca12b50bc2eb1979b393c4dd75c487e
https://doi.org/10.1080/10528008.2008.11489020
https://doi.org/10.1080/10528008.2008.11489020
Publikováno v:
Handbook of Strategic Account Management: A Comprehensive Resource
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3095af1c2a7e4b645b1464b2306b439a
https://doi.org/10.1002/9781118509043.ch13
https://doi.org/10.1002/9781118509043.ch13
Publikováno v:
Global Perspectives in Marketing for the 21st Century ISBN: 9783319173559
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c4903d3b9ed487fca2087189e6686a18
https://doi.org/10.1007/978-3-319-17356-6_68
https://doi.org/10.1007/978-3-319-17356-6_68
Publikováno v:
Journal of Business Research. 57:1331-1340
The authors conceptually and empirically explore the role of market orientation in the context of strategy implementation. Specifically, market orientation plays a key role for the successful implementation of a premium product differentiation (PPD)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6352ca499c9f01b57ad92e127c5df781
https://doi.org/10.1016/s0148-2963(03)00069-9
https://doi.org/10.1016/s0148-2963(03)00069-9
Autor:
Subin Im, John P. Workman
Publikováno v:
Journal of Marketing. 68:114-132
The ability to generate and market creative ideas in new products (NPs) and related marketing programs (MPs) in response to changing market needs is key to the success of a firm. This research examines the mediating role of NP and MP creativity betwe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::470792c214f6c86b3acc8ad3339208fc
https://doi.org/10.1509/jmkg.68.2.114.27788
https://doi.org/10.1509/jmkg.68.2.114.27788
Publikováno v:
Journal of the Academy of Marketing Science. 31:3-21
While there is a significant amount of research on determinants of selling effectiveness for individual salespeople, there is a surprising lack of study offactors that affect selling effectiveness in team-selling situations. The authors focus on the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::19e96857eeecd52f369ace5681abf4ef
https://doi.org/10.1177/0092070302238599
https://doi.org/10.1177/0092070302238599
Publikováno v:
Journal of Business Research. 55:451-465
While it has frequently been stated that decisions on marketing activities should be made cross-functionally, there is no empirical evidence that shows benefits of performing marketing activities in this way. This paper examines the link between the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4243d7a6b59fd3230a811288f63c6e5b
https://doi.org/10.1016/s0148-2963(00)00176-4
https://doi.org/10.1016/s0148-2963(00)00176-4
Publikováno v:
Journal of Marketing. 66:38-60
Most firms struggle with the challenge of managing their key customer accounts. There is a significant gap between the importance of this organizational design problem in practice and the research attention paid to it. Sound academic research on key
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f84c52d05bb8111bae570f8639ea8de
https://doi.org/10.1509/jmkg.66.2.38.18471
https://doi.org/10.1509/jmkg.66.2.38.18471
Publikováno v:
Journal of the Academy of Marketing Science. 28:459-478
There has been growing interest in the future of marketing and changes in marketing’s organization and role within the firm. However, there has not been research that holistically explores key changes in marketing organization. The authors draw on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::282aa2b793167c1ac311e695de12cb9a
https://doi.org/10.1177/0092070300284001
https://doi.org/10.1177/0092070300284001