Zobrazeno 1 - 6
of 6
pro vyhledávání: '"John O. Tollefson"'
Publikováno v:
The Quest for a Science of Accounting ISBN: 9781003143413
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d74df7a50f767d49076ce4dda7fe9403
https://doi.org/10.4324/9781003143413-32
https://doi.org/10.4324/9781003143413-32
Autor:
V. Parker Lessig, John O. Tollefson
Publikováno v:
Journal of Marketing Research. 15:346-355
The aggregation of consumers into market segments on the basis of similarity of elasticities, marginal responses, or response function coefficients has been presented in the marketing literature as the normative ideal. Explicit theoretical analyses w
Autor:
V. Parker Lessig, John O. Tollefson
Publikováno v:
Journal of Marketing Research. 8:480-487
This article proposes a procedure for identifying customers likely to respond similarly to marketing stimuli. Its findings are in general agreement with our proposed market segmentation methodology and provide evidence in support of relationships bet
Autor:
John O. Tollefson, Joseph A. Pichler
Publikováno v:
Journal of Law & Economics. 17:193-96
IN their recent article, "Right-to-Work Laws: A Suggested Economic Rationale," Neil and Catherine Palomba hypothesized that a state's decision to pass right-to-work legislation is primarily a function of its relative degree of economic development.'
Autor:
O. Maurice Joy, John O. Tollefson
Publikováno v:
The Journal of Financial and Quantitative Analysis. 13:197
In response to the many issues raised by Altman and Eisenbeis (A&E) [2], we will use their three-part outline. Before turning to their comments, however, we would like to take this opportunity to correct a typo in footnote 10 from our original paper
Publikováno v:
Land Economics. 49:269