Zobrazeno 1 - 10
of 115
pro vyhledávání: '"John Milewicz"'
Autor:
Paul Herbig, John Milewicz
Publikováno v:
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170480
The higher the number of signalers within an industry, the higher the profits for the firm and the industry. The marginal contribution by the addition of another signaler to the industry is significant. However, there appears to be a negative incenti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d9cb83315481240abf28b6b34e61a999
https://doi.org/10.1007/978-3-319-17049-7_53
https://doi.org/10.1007/978-3-319-17049-7_53
Publikováno v:
Journal of Euromarketing. 12:55-70
Research into Market Signaling has largely been centered on the elements of signaling and signaling strategy. This paper deals with a test of signaling elements with an international focus. The research is framed in the notion of the “context” of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8de13d2b60cc8c01fa93cc5bc0e1979c
https://doi.org/10.1300/j037v12n02_04
https://doi.org/10.1300/j037v12n02_04
Publikováno v:
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131610
This paper examines and compares the forecasting behavior of industrial-products firms to that of consumer-products firms to determine differences in their respective forecasting behavior.We also analyze why the found differences would be so and prov
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ecf2004e6352d41232a29b9a4d68a3e3
https://doi.org/10.1007/978-3-319-13162-7_56
https://doi.org/10.1007/978-3-319-13162-7_56
Publikováno v:
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131580
Reputation and credibility are concepts familiar to us all. Examples include whether to believe the product claims made by a manufacturer’s advertising, credit check/ verification for a new account, or whether to believe delivery dates or claims ma
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::410130328fb8cf1d5fdff01a4f2e0665
https://doi.org/10.1007/978-3-319-13159-7_117
https://doi.org/10.1007/978-3-319-13159-7_117
Publikováno v:
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319132471
In strategic marketing management, one of the keys to successful performance is the skillful use of mixed strategies. Mixed strategies allow a randomization which keeps an opponent off balance. If it is randomness that forces an optima, then the remo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::83e41b05616deccee1bf1d07cbbe785d
https://doi.org/10.1007/978-3-319-13248-8_96
https://doi.org/10.1007/978-3-319-13248-8_96
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 5:85-94
Times are changing for not-for-profit corporations. Rapid growth of the not-for-profit sector, coupled with corporate downsizing, has created increased competition for funds and volunteers. Not-for-profit organizations must work “smarter and harder
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ffef033b76ebe71a041a6c6f3befd6bb
https://doi.org/10.1300/j054v05n03_06
https://doi.org/10.1300/j054v05n03_06
Autor:
Paul Herbig, John Milewicz
Publikováno v:
Journal of Marketing Theory and Practice. 5:45-57
This paper examines the relative efficiency between overt and covert marketing signals. Information for the study was generated from a game-based experiment involving airline pricing along a single route using 24 student teams from undergraduate adva
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::173cfd0c9c6710da3a76347739ca870f
https://doi.org/10.1080/10696679.1997.11501779
https://doi.org/10.1080/10696679.1997.11501779
Autor:
John Milewicz, Paul Herbig
Publikováno v:
Journal of Professional Services Marketing. 14:3-23
Market Signaling although being a little known and lesser researched area is an important source of communications between firms. This paper discusses market signaling, its importance as a marketing communication device, the advantages and disadvanta
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f13aa841cf78f2eb7b57df0fa7f7a963
https://doi.org/10.1300/j090v14n02_02
https://doi.org/10.1300/j090v14n02_02
Publikováno v:
Journal of Professional Services Marketing. 14:83-99
Do all firms forecast the same? This paper compares forecasting behavior between manufacturers and service-oriented firms and examines questions such as who does the forecasting, how often do they do forecasts, for what areas are forecasted, what tec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0d544c5bbfc3ba380d80f782d3d49832
https://doi.org/10.1300/j090v14n01_07
https://doi.org/10.1300/j090v14n01_07
Publikováno v:
Journal of Marketing Practice: Applied Marketing Science. 2:35-51
If there is any one function managers most despise, it is the art of forecasting. By its very nature it concerns guessing the outcome of future events. Do all firms forecast the same? Compares forecasting behaviour between large and small firms and e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6628b666e139044ac22812a90bbfcef
https://doi.org/10.1108/eum0000000000006
https://doi.org/10.1108/eum0000000000006