Zobrazeno 1 - 4
of 4
pro vyhledávání: '"John Karsberg"'
Autor:
Richard Olson, Anne L. Roggeveen, Jens Nordfält, Gonca Soysal, John Karsberg, Elisa B. Schweiger, Vanessa M. Patrick, Stephanie M. Noble, Dhruv Grewal, Nora Cooper, Annemarie Dillard
Publikováno v:
L.Roggeveen, A, Grewala, D, Karsbergb, J & Schweiger, E 2020, ' Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies ', JOURNAL OF RETAILING, vol. 0, no. 0, pp. 1-18 . https://doi.org/10.1016/j.jretai.2020.11.006
This research highlights the importance of retailer-consumer identity congruence – the match between the retail brand identity and the consumers’ identity. Retailers can leverage identity congruence to forge meaningful consumer-brand relationship
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e64600a0be22720220e1fbc4051bcb5a
https://doi.org/10.1016/j.jretai.2020.11.006
https://doi.org/10.1016/j.jretai.2020.11.006
Publikováno v:
Journal of Advertising Research. 60:417-425
People increasingly are in motion when exposed to advertising, which begs the question, “Are moving consumers more influenced by advertising?” This article builds on grounded cognition—the premise that the body influences the brain—to show th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80caa2d0da6af96fd088b43b8a71ecf9
https://doi.org/10.2501/jar-2019-023
https://doi.org/10.2501/jar-2019-023
Publikováno v:
Journal of Advertising Research. 58:433-442
Advertiser effort signals brand ability and commitment, which leads to beneficial effects on consumers. This research tested whether effort (in terms of expense or creativity) yields similar effects in business-to-business, recruitment, and investor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5c5101483dc1ec02fa5f671c5acc8356
https://doi.org/10.2501/jar-2018-013
https://doi.org/10.2501/jar-2018-013
Autor:
Stefan Szugalski, Karina T. Liljedal, Sara Rosengren, Erik Modig, Nina Åkestam, Jonas Colliander, Sofie Sagfossen, Magnus Söderlund, John Karsberg
Publikováno v:
Journal of Product & Brand Management. 26:91-100
Purpose This paper aims to assess the impact of perceived effort related to packaging on overall product evaluations. Perceived effort, defined as the consumer’s perceptions of how much manufacturer effort that lies behind an offer, is assumed to c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f126b4cc4377b9fa21cd2f17c9077e6
https://doi.org/10.1108/jpbm-12-2015-1065
https://doi.org/10.1108/jpbm-12-2015-1065