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pro vyhledávání: '"John I. Bechtold"'
Autor:
John I. Bechtold
Publikováno v:
Christian Higher Education. 16:79-91
This article describes a course taught at a U.S. Christian college located in Pennsylvania that uses “high impact practices,” as described by Kuh and O'Donnell (2013), to educate students about cal...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8867c87a8f4da437af0eb5d7d03945f6
https://doi.org/10.1080/15363759.2017.1249765
https://doi.org/10.1080/15363759.2017.1249765
Publikováno v:
Psychology and Marketing. 6:87-96
An experiment tested young adults' memory for advertising slogans that either stated a strong claim directly or only implied the same claim by stating it in a much weaker form. Several advertising slogans were inserted into a story. There were two ve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::24ca3f50d60d3fe7d3bee9a188a78b87
https://doi.org/10.1002/mar.4220060202
https://doi.org/10.1002/mar.4220060202
Publikováno v:
Teaching of Psychology. 14:177-179
Psychology curricula rarely include issues concerning the effects of television and other media. In response to this deficiency, the rationale for, and description of, a new undergraduate course, “The Psychology of Mass Communication,” are discus
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6f98ff5dadd08ccd9843eccee1c4be04
https://doi.org/10.1207/s15328023top1403_16
https://doi.org/10.1207/s15328023top1403_16