Zobrazeno 1 - 10
of 31
pro vyhledávání: '"John I. Bechtold"'
Autor:
John I. Bechtold
Publikováno v:
Christian Higher Education. 16:79-91
This article describes a course taught at a U.S. Christian college located in Pennsylvania that uses “high impact practices,” as described by Kuh and O'Donnell (2013), to educate students about cal...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8867c87a8f4da437af0eb5d7d03945f6
https://doi.org/10.1080/15363759.2017.1249765
https://doi.org/10.1080/15363759.2017.1249765
Publikováno v:
Psychology and Marketing. 6:87-96
An experiment tested young adults' memory for advertising slogans that either stated a strong claim directly or only implied the same claim by stating it in a much weaker form. Several advertising slogans were inserted into a story. There were two ve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::24ca3f50d60d3fe7d3bee9a188a78b87
https://doi.org/10.1002/mar.4220060202
https://doi.org/10.1002/mar.4220060202
Publikováno v:
Teaching of Psychology. 14:177-179
Psychology curricula rarely include issues concerning the effects of television and other media. In response to this deficiency, the rationale for, and description of, a new undergraduate course, “The Psychology of Mass Communication,” are discus
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6f98ff5dadd08ccd9843eccee1c4be04
https://doi.org/10.1207/s15328023top1403_16
https://doi.org/10.1207/s15328023top1403_16
Autor:
Djafarova, Elmira1 e.djafarova@unn.ac.uk
Publikováno v:
Journal of Advertising Research. Jun2008, Vol. 48 Issue 2, p267-275. 9p.
Autor:
Bao, Yeqing1 baoy@uah.edu, Shao, Alan T.2,3 atshao@uncc.edu, Rivers, Drew4 drivers@vervesg.com
Publikováno v:
Journal of Advertising Research. Mar2008, Vol. 48 Issue 1, p148-162. 15p. 8 Charts.
Autor:
Ahn, Jungsun1, La Ferle, Carrie2
Publikováno v:
Journal of Advertising. Fall2008, Vol. 37 Issue 3, p107-117. 11p. 1 Black and White Photograph, 3 Charts.
Autor:
Kover, Arthur J.1, James, William L.2
Publikováno v:
Journal of Advertising Research. Jul/Aug93, Vol. 33 Issue 4, p32-38. 7p. 2 Black and White Photographs, 3 Charts, 3 Graphs.
Publikováno v:
Journal of Consumer Research. Mar94, Vol. 20 Issue 4, p575-585. 11p. 3 Charts, 2 Graphs.
Autor:
Wells, William D.1
Publikováno v:
Journal of Consumer Research. Mar93, Vol. 19 Issue 4, p489-504. 16p. 2 Charts.
Autor:
Stern, Barbara B.1
Publikováno v:
Journal of Consumer Research. Dec89, Vol. 16 Issue 3, p322-334. 13p. 1 Diagram, 1 Chart.