Zobrazeno 1 - 10 of 71 pro vyhledávání: '"John Hulland"'
1
Akademický článek
Exploring online consumer curation as user-generated content: A framework and agenda for future research, with implications for brand management
Autor: Jessica Babin, John Hulland
Publikováno v: Spanish Journal of Marketing-ESIC, Vol 23, Iss 3, Pp 325-337 (2019)
Purpose – Some consumers are engaged in online curation, a type of user-generated content, in ways that can be impactful for brands. An example of online curation includes organizing themed collections of product images on Pinterest. The purpose of
Externí odkaz: https://doaj.org/article/62e6b57411c3401ca360b0abbb2769d0
Zobrazit plný text záznamu
2
Akademický článek
A short form of the Maximization Scale: Factor structure, reliability and validity studies
Autor: Gergana Y. Nenkov, Maureen Morrin, Andrew Ward, Barry Schwartz, John Hulland
Publikováno v: Judgment and Decision Making, Vol 3, Pp 371-388 (2008)
We conducted an analysis of the 13-item Maximization Scale (Schwartz et al., 2002) with the goal of establishing its factor structure, reliability and validity. We also investigated the psychometric properties of several proposed refined versions of
Externí odkaz: https://doaj.org/article/304b621a41de48cfb14202cc0e7d0876
Zobrazit plný text záznamu
5
Consumer brand curation on social shopping sites
Autor: Jessica Babin Weeks, John Hulland, Keith Marion Smith
Publikováno v: Journal of Business Research. 133:399-408
Consumers engage in online curation using branded items (e.g., product images) on social shopping websites (i.e., sites that combine commerce and social media) in ways that can have important implications for fashion brands. Beyond being passive reci
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e85514e518762a6d4f3ee3e9546fa837
https://doi.org/10.1016/j.jbusres.2021.05.010
Zobrazit plný text záznamu
6
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications
Autor: Kevin L. Sample, John Hulland, Julio Sevilla, Lauren I. Labrecque
Publikováno v: Journal of Marketing Research. :002224372311663
This research integrates marketing literature, design theory, interviews with world-renowned designers, and established scale development procedures to develop a reliable and valid instrument that measures the effectiveness of design communication (i
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3958597c3a88c3c55331f25aa9b1ffc7
https://doi.org/10.1177/00222437231166342
Zobrazit plný text záznamu
10
Fulfilling the Basic Psychological Needs of Esports Fans: A Self-Determination Theory Approach
Autor: Tyreal Yizhou Qian, John Hulland, James J. Zhang, Jerred Junqi Wang
Publikováno v: Communication & Sport. 10:216-240
This study examines esports fans’ psychological processes and pertinent behaviors through the lens of the self-determination theory (SDT). The extent to which the esports fans’ basic psychological needs—that is, competence, autonomy, and relate
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::da4a347ffbf7183d9ab079e482082b9e
https://doi.org/10.1177/2167479520943875
Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání

Omezení vyhledávání
Plný text Recenzováno Digitální knihovna AV ČR
Zdroje