Zobrazeno 1 - 10
of 1 013
pro vyhledávání: '"John Hulland"'
Autor:
Jessica Babin, John Hulland
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 23, Iss 3, Pp 325-337 (2019)
Purpose – Some consumers are engaged in online curation, a type of user-generated content, in ways that can be impactful for brands. An example of online curation includes organizing themed collections of product images on Pinterest. The purpose of
Externí odkaz:
https://doaj.org/article/62e6b57411c3401ca360b0abbb2769d0
Autor:
Demetris Vrontis, John Hulland, Jason D. Shaw, Ajai Gaur, Michael R. Czinkota, Michael Christofi
Publikováno v:
International Marketing Review. 39:1025-1028
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e81ad3ab147c08ab9d3a4b520435aae6
https://doi.org/10.1108/imr-09-2022-390
https://doi.org/10.1108/imr-09-2022-390
Publikováno v:
Journal of Consumer Psychology. 33:226-243
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::764239f214d9974e4952ede9a28981a1
https://doi.org/10.1002/jcpy.1320
https://doi.org/10.1002/jcpy.1320
Publikováno v:
Journal of Business Research. 133:399-408
Consumers engage in online curation using branded items (e.g., product images) on social shopping websites (i.e., sites that combine commerce and social media) in ways that can have important implications for fashion brands. Beyond being passive reci
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e85514e518762a6d4f3ee3e9546fa837
https://doi.org/10.1016/j.jbusres.2021.05.010
https://doi.org/10.1016/j.jbusres.2021.05.010
Publikováno v:
Journal of Marketing Research. :002224372311663
This research integrates marketing literature, design theory, interviews with world-renowned designers, and established scale development procedures to develop a reliable and valid instrument that measures the effectiveness of design communication (i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3958597c3a88c3c55331f25aa9b1ffc7
https://doi.org/10.1177/00222437231166342
https://doi.org/10.1177/00222437231166342
Autor:
John Hulland, Mark B. Houston
Publikováno v:
Journal of the Academy of Marketing Science. 50:1-3
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::129146bc1381d0445c875f6c9796f294
https://doi.org/10.1007/s11747-021-00822-x
https://doi.org/10.1007/s11747-021-00822-x
Autor:
John Hulland, Mark B. Houston
Publikováno v:
Journal of the Academy of Marketing Science. 49:437-440
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::417a2c99863b402b4bfdb26786cdf8a7
https://doi.org/10.1007/s11747-020-00764-w
https://doi.org/10.1007/s11747-020-00764-w
Autor:
John Hulland, Mark B. Houston
Publikováno v:
Journal of the Academy of Marketing Science. 49:1-4
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4ae90fb2d654b37d75fdb0ef94e499ed
https://doi.org/10.1007/s11747-020-00747-x
https://doi.org/10.1007/s11747-020-00747-x
Publikováno v:
Communication & Sport. 10:216-240
This study examines esports fans’ psychological processes and pertinent behaviors through the lens of the self-determination theory (SDT). The extent to which the esports fans’ basic psychological needs—that is, competence, autonomy, and relate
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::da4a347ffbf7183d9ab079e482082b9e
https://doi.org/10.1177/2167479520943875
https://doi.org/10.1177/2167479520943875
Autor:
John Hulland
Publikováno v:
AMS Review. 10:27-35
Conceptual review papers can theoretically enrich the field of marketing by reviewing extant knowledge, noting tensions and inconsistencies, identifying important gaps as well as key insights, and proposing agendas for future research. The result of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a5215a3b9f75373efd123aa7e5ffc55
https://doi.org/10.1007/s13162-020-00168-7
https://doi.org/10.1007/s13162-020-00168-7