Zobrazeno 1 - 10
of 22
pro vyhledávání: '"John H. Summey"'
Publikováno v:
Innovative Marketing, Vol 5, Iss 1 (2009)
Externí odkaz:
https://doaj.org/article/dfa4c36190504dd0a4660273a849a997
Publikováno v:
Journal of Consumer Marketing, 2013, Vol. 30, Issue 1, pp. 4-16.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/07363761311290803
Publikováno v:
Journal of Marketing Theory and Practice. 26:181-195
The prevalence of online reviews has grown in recent years as more customer-firm interactions occur on the internet. Included in this progression is cyber shilling (users writing false reviews, eit...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::039ab0c2dbd1f29506a571b0591b4dbd
https://doi.org/10.1080/10696679.2017.1389236
https://doi.org/10.1080/10696679.2017.1389236
Publikováno v:
Journal of Business Research. 69:2764-2773
This study contributes to existing literature by developing and testing a model of factors that drive technological opinion leadership (TOL). We expand Bruner and Kumar's ( 2007 ) study by empirically testing the relationships between technological i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e438884fc5284e953ba176334b14d85c
https://doi.org/10.1016/j.jbusres.2015.11.012
https://doi.org/10.1016/j.jbusres.2015.11.012
Publikováno v:
Journal of Business Research. 66:1822-1830
This research addresses consumers' willingness-to-punish the corporate brand for corporate social irresponsibility (CSI). It is supported by the extant literature on consumer stakeholders, corporate brands, brand personality, regulatory fit, and psyc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d6148ef5caaa2e7bf717d27291874cba
https://doi.org/10.1016/j.jbusres.2013.02.003
https://doi.org/10.1016/j.jbusres.2013.02.003
Publikováno v:
Marketing Education Review. 23:251-264
To determine the usefulness of social networking Web sites such as Ning.com as a communication tool in marketing courses, a study was designed with special concern for social network use in comparison to Blackboard. Students from multiple marketing c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b3ea4b0e16a75469672f54163f1910b
https://doi.org/10.2753/mer1052-8008230304
https://doi.org/10.2753/mer1052-8008230304
Publikováno v:
Journal of Research in Interactive Marketing. 7:201-215
PurposeResearchers often attempt to assess how different features and content will improve the experience of web site users. One assessment technique is to measure the attitude toward the site. A common version of this measure is the Chen and Wells a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::727dc0c4c61c22efec8b2ab3cc160435
https://doi.org/10.1108/jrim-02-2013-0012
https://doi.org/10.1108/jrim-02-2013-0012
Autor:
John H. Summey
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169330
This research identified salient choice criteria and developed an instrument for measuring student perceptions of marketing as an academic major. The analysis identified the factor dimensions of freedom, growth and significance as being important in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cb15c41dee16d71b19beee804d7022b3
https://doi.org/10.1007/978-3-319-16934-7_41
https://doi.org/10.1007/978-3-319-16934-7_41
Publikováno v:
Marketing Education Review. 19:37-41
Some classes, due to team projects or an adaptive course of study, require a high degree of communication both from an instructor-to-student and student-to-student (peer-to-peer) perspective. There are tools, such as Blackboard, that are built for in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5020ba1033053f6a9038625bfb6de67
https://doi.org/10.1080/10528008.2009.11489058
https://doi.org/10.1080/10528008.2009.11489058
Publikováno v:
International Journal of Market Research. 51:773-796
The development of effective retailing strategies that are sensitive to cross-cultural differences would seem to be of considerable importance to their success in the global marketplace. Building on two existing models, SERVQUAL and RSQS, this study
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ade6f94cca3081e40da1005cdbb78942
https://doi.org/10.2501/s1470785309200967
https://doi.org/10.2501/s1470785309200967