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pro vyhledávání: '"John H. Lindgren"'
Autor:
John H. Lindgren
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169750
Researchers have been questioning the methodology of determinant attribute identificaUon for the past few years. The objective of this research project is to test the convergent validity of four different methods of determinant attribute identificati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e6c38791234ef9ffa13b8e5e17a13ea
https://doi.org/10.1007/978-3-319-16976-7_49
https://doi.org/10.1007/978-3-319-16976-7_49
Publikováno v:
Journal of Professional Services Marketing. 9:125-138
The paper argues that the development of what is known as a "sales culture" in a service organization has implications for the roles of the people involved, the control and motivation systems employed, and the internal environment of the organization
Autor:
David E. Hartman, John H. Lindgren
Publikováno v:
Journal of Services Marketing. 7:4-15
Maintains that many services marketing strategies have been based on four commonly accepted dimensions. Empirically tests these dimensions to determine if they are relevant for developing services marketing strategies in consumer markets. Shows that
Publikováno v:
ACM SIGSIM Simulation Digest. 12:59-66
A procedure for virtually memory-free Monte-Carlo simulation of the self-avoiding random walk (SAW) in a two-dimensional network and in a simple cubic lattice has been developed. It is highly efficient in yielding values of the intrachain meansquare
Autor:
John H. Lindgren, William K. Carter
Publikováno v:
Journal of Professional Services Marketing. 1:35-47
Autor:
William J. Kehoe, John H. Lindgren
Publikováno v:
Journal of Marketing Education. 1:53-61
Autor:
John H. Lindgren, Leonard J. Konopa
Publikováno v:
Journal of the Academy of Marketing Science. 8:374-389
In the consumer behavior context, multiattribute attitude models used to predict consumer choice in multiple criteria decision making situations have produced mixed results. Prediction of consumer behavior from attitudes, consequently, has been highl