Zobrazeno 1 - 10
of 11
pro vyhledávání: '"John Godek"'
Autor:
Randy Beavers, John Godek
Publikováno v:
Cogent Economics & Finance, Vol 12, Iss 1 (2024)
Many households struggled both physically and financially during the COVID-19 crisis. In a time of such uncertainty, one might expect households to respond differently to financial instruments considered risker than others. Given the nature and gener
Externí odkaz:
https://doaj.org/article/bff7e02467104074880f613812dd15d7
Autor:
John Godek, Vicki Eveland
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 28:360-379
Customization in the marketplace has become much more commonplace as information technology and flexible manufacturing systems continue to evolve. Consumer research into customization decisions has...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c72dd21a3f252d86e1e70f1b0cedab28
https://doi.org/10.1080/09593969.2018.1470995
https://doi.org/10.1080/09593969.2018.1470995
Publikováno v:
Journal of Education for Business. 90:255-259
Tuition increases have become all too common as states have cut spending to public institutions and private schools face declining enrollments. As such, understanding the effects of various methods of framing tuition increases is an important, but in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c3fb409e341571d7a6cf7697c3925bdb
https://doi.org/10.1080/08832323.2015.1034066
https://doi.org/10.1080/08832323.2015.1034066
Publikováno v:
Academy of Management Proceedings. 2019:15702
The present research examines the family-supportive practices at sacred sector organizations. Twenty-six organizations from four domains–churches, charities, schools and healthcare–were interviewed...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::747f4f5727fb9422baa4c270aba41b5e
https://doi.org/10.5465/ambpp.2019.15702abstract
https://doi.org/10.5465/ambpp.2019.15702abstract
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
In recent years, it has become increasingly accepted that brands possess the capacity to convey different sets of benefits to different consumers and that these benefits can be functional, experiential, and/or symbolic in nature. While our understand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7884475703d71cd4c28fc906ab8ef071
https://doi.org/10.1007/978-3-319-45596-9_54
https://doi.org/10.1007/978-3-319-45596-9_54
Effects of Spikes in the Price of Gasoline on Behavioral Intentions: A Mental Accounting Explanation
Autor:
Kyle B. Murray, John Godek
Publikováno v:
Journal of Behavioral Decision Making. 25:295-302
In recent years, gasoline prices have spiked in response to world events, only to fall again within weeks or months. Anecdotal evidence suggests that these price fluctuations have a substantial impact on consumers’ planned spending and their overal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::93b128f515cc6544e965e12994be57a9
https://doi.org/10.1002/bdm.735
https://doi.org/10.1002/bdm.735
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 20:297-310
How shoppers view and evaluate individual retailers is critical due to extreme competition among firms that might carry similar products and brands. While considerable research has examined how satisfaction with purchased products and services affect
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0625cf6cb25dc1984eb1637b3ca749cd
https://doi.org/10.1080/09593969.2010.491202
https://doi.org/10.1080/09593969.2010.491202
Autor:
Kyle B. Murray, John Godek
Publikováno v:
Organizational Behavior and Human Decision Processes. 106:77-87
Everyday, millions of decision makers receive advice from one or more sources. Although research has addressed some of the issues concerning how people take and use advice that they are given, less is known about the psychological processes that unde
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e764ebd6c6bbf1438055ca3c9ac9d76c
https://doi.org/10.1016/j.obhdp.2007.10.002
https://doi.org/10.1016/j.obhdp.2007.10.002
Publikováno v:
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466
Over the past decade, the price index for college tuition grew by nearly 80 %, a rate nearly twice as fast as the overall consumer price index during the same period (Kurtzleben 2013). College graduates in the class of 2014 are the most indebted ever
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53d45e5fcd4149252447d8a68fb81f14
https://doi.org/10.1007/978-3-319-26647-3_143
https://doi.org/10.1007/978-3-319-26647-3_143
Publikováno v:
Journal of Consumer Research. 30:574-587
This research investigates the influence of attitudes and attitude strength on consideration and choice. Three experiments provide support for the Attitude and Attitude Strength, Consideration and Choice (A2SC2) Model, which hypothesizes that ( a ) a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1f2f40a6e1ad02e16b9c54d2bd37b6e6
https://doi.org/10.1086/380290
https://doi.org/10.1086/380290