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pro vyhledávání: '"John Colias"'
Publikováno v:
Journal of Marketing Analytics. 9:157-172
In B2B markets, value-based pricing and selling has become an important alternative to discounting. This study outlines a modeling method that uses customer data (product offers made to each current or potential customer, features, discounts, and cus
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a200195d2c614f85ada323ef96e9e8b7
https://doi.org/10.1057/s41270-021-00113-y
https://doi.org/10.1057/s41270-021-00113-y
Autor:
John Colias, Michael Richarme
Publikováno v:
Marketing in Transition: Scarcity, Globalism, & Sustainability ISBN: 9783319186863
The retail shopping environment is highly complex, providing numerous visual and aural cues to aid shoppers in making purchase decisions. Attempting to understand the individual stimulae that drive the purchase decisions is a frustrating task for res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f442382d437aa95f36f8c039619e3658
https://doi.org/10.1007/978-3-319-18687-0_69
https://doi.org/10.1007/978-3-319-18687-0_69
Publikováno v:
Academy of Management Proceedings. 2014:17437
This research examines employees’ preferences for different job characteristics using a hierarchical Bayesian estimation of a discrete choice model. We conducted a discrete choice experiment in whi...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4994844f87056455060eccc7ef562325
https://doi.org/10.5465/ambpp.2014.17437abstract
https://doi.org/10.5465/ambpp.2014.17437abstract