Zobrazeno 1 - 10
of 12
pro vyhledávání: '"John C. Driver"'
Autor:
Panos Louvieris, John C. Driver
Publikováno v:
Journal of Hospitality & Leisure Marketing. 11:65-84
This paper considers how differences in buyer behaviour and relationship stage make for important differences in the cybermarketing of the hotel product. Consideration is given to how web-based IT applications, interface devices, emerging technologic
Publikováno v:
Journal of Vacation Marketing. 9:164-173
Managing the dynamics of customer behaviour in the rapidly emerging multi-channel e-business environment is complex. Establishing an enduring and profitable dialogue with a customer requires that online relationship management applications can accomm
Publikováno v:
International Journal of Wine Marketing. 15:44-53
E‐Business channels are presenting novel opportunities for small vineyards to target new online market segments, to communicate directly with the customer and side‐step the main wine distributors who have traditionally blocked access to substanti
Autor:
John C. Driver, Panos Louvieris
Publikováno v:
Qualitative Market Research: An International Journal. 5:172-187
A marketing‐centric view of the connected enterprise implies that qualitative information in its systems and general document structures share a marketing‐based vocabulary – we propose that this should be founded on POSIT. As any system needs t
Autor:
Panos Louvieris, John C. Driver
Publikováno v:
Qualitative Market Research: An International Journal. 4:169-181
Focuses on the forthcoming next generation Internet’s address system (IPv6) which will potentially redefine the way marketers approach the segmentation of interactive cybermarkets. Explores the ramifications of Internet‐based purchasing systems t
Autor:
John C. Driver
Publikováno v:
Marketing Intelligence & Planning. 19:125-135
The regulatory framework affects airlines’ marketing. As liberalisation proceeds marketing activity can be more widely based than under previous regimens, and now includes more possibilities in the product mix and price differentials. Cost issues a
Autor:
John C. Driver
Publikováno v:
Journal of Marketing Practice: Applied Marketing Science. 5:134-150
Discusses how marketing practice is competitively evolving as airlines, in a code‐sharing environment, seek to be more effective, efficient and profitable. It complements changes to airline structures in routeing, staffing levels and technology, an
Autor:
John C. Driver, Panos Louvieris
Publikováno v:
European Journal of Marketing. 32:419-440
Soft systems methodology (SSM) is a procedure for achieving improvement in human activity systems which has been applied in a wide variety of practical instances. POSIT ‐ a marketing mnemonic ‐ is a conceptual approach to marketing and its compon
Autor:
John C. Driver
Publikováno v:
Marketing Intelligence & Planning. 3:57-67
Marketing practice in the EEC is subject to the Articles of the Treaty of Rome relating to free movement of goods and competition. Judgments concerning these Articles and accumulating case law have implications for the planning of marketing strategy
Autor:
John C. Driver
Publikováno v:
European Journal of Marketing. 20:35-43
Various explanations are possible for the observation of similar outcomes from repeated choices, for example, both cognitive psychologists and behaviourists find support for their viewpoints in such patterns. Pattern recognition and interpretation ar