Zobrazeno 1 - 10
of 49
pro vyhledávání: '"John C. Crawford"'
Publikováno v:
Journal of Product & Brand Management. 23:220-229
Purpose – The aim of this study is to investigate the impact of increase in price of an essential product (i.e. gasoline) toward the focal product and other seemingly non-related products. Design/methodology/approach – A self-administered survey
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ae22822a896e2ddcfdcad299c582e77e
https://doi.org/10.1108/jpbm-09-2013-0377
https://doi.org/10.1108/jpbm-09-2013-0377
Autor:
Jaywant Singh, Kirsten Cowan, John C. Crawford, Stanley Coffie, Stavros P. Kalafatis, Charles Blankson
Publikováno v:
Journal of Strategic Marketing. 21:499-512
The debate concerning the importance of adopting a market orientation in collaboration with market positioning strategies has gone on for years. Nevertheless, on their own, market orientation and market positioning do not guarantee profitable firm pe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b40c40dc3ced6fe2f0aa3999faad6d5
https://doi.org/10.1080/0965254x.2013.804857
https://doi.org/10.1080/0965254x.2013.804857
Autor:
Charles Blankson, John C. Crawford
Publikováno v:
Journal of Business Research. 65:311-316
This research examines the application of positioning strategies of retail service firms in Texas. Four in-depth qualitative case studies and covert observation methods provide candid subterranean insight into retail positioning in a dynamic marketpl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1f51c52fbcbeac8e9056f751f82f156
https://doi.org/10.1016/j.jbusres.2011.03.013
https://doi.org/10.1016/j.jbusres.2011.03.013
Autor:
John C. Crawford, James R. Lumpkin
Publikováno v:
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169422
This study investigates whether the willingness to buy apparel from developing foreign countries is influenced by their economic development, culture realm, and political system as suggested by previous research. The results indicate that this is not
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1b9f9e21f1246c853fd8eff18af5a8d8
https://doi.org/10.1007/978-3-319-16943-9_19
https://doi.org/10.1007/978-3-319-16943-9_19
Publikováno v:
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170541
This study deals with the satisfaction of US and Indian consumers of foreign and domestic products. The purpose of the investigation is to explore attitudinal differences between the citizens of both countries, and to determine whether male and femal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed1d9a6e315875e254a02a337043eb63
https://doi.org/10.1007/978-3-319-17055-8_31
https://doi.org/10.1007/978-3-319-17055-8_31
Publikováno v:
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170480
Relatively little is known about the characteristics and behavior of consumer resellers. Using data collected by the Bureau of Labor Statistics this paper presents a profile of a group of households that earn income by selling their personal possessi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2724cb8f99f3fae7cb0c7f8c757f8059
https://doi.org/10.1007/978-3-319-17049-7_12
https://doi.org/10.1007/978-3-319-17049-7_12
Autor:
John C. Crawford
Publikováno v:
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169361
Since it first appeared in the marketing literature in the 1950’s the marketing concept has been hailed as the ideal goal of every business enterprise. Rarely has a single idea generated so much enthusiasm, support and produced such meager results
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d5c985559988f54a7e6d7b285c529905
https://doi.org/10.1007/978-3-319-16937-8_106
https://doi.org/10.1007/978-3-319-16937-8_106
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319118444
The decision whether to use a sales agent rather than an internal sales force is a complex one. Three criteria are involved, viz.; economics, strategy and control.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b7b3b98129b76042e7626df6b278c99
https://doi.org/10.1007/978-3-319-11845-1_94
https://doi.org/10.1007/978-3-319-11845-1_94
Autor:
John C. Crawford, Audhesh K. Paswan
Publikováno v:
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319109626
Recent times have seen gas prices fluctuate wildly, and the popular press is replete with predictions by pundits that consumers are going to reduce their gas consumption, buy more fuel efficient cars, take fewer vacations, use less hotel rooms, reduc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0033e5e35617152ac958f6902f89886e
https://doi.org/10.1007/978-3-319-10963-3_60
https://doi.org/10.1007/978-3-319-10963-3_60
Autor:
John C Crawford
Publikováno v:
Progress in Polymer Science. 24:7-43
2(2-hydroxyphenyl)2H-benzotriazole ultraviolet stabilizers are now the most prominent and effective stabilizers for plastics materials, especially automotive coatings. This article provides a comprehensive review of the synthesis, photochemistry and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9c63cefe5dffd6c71a1118983da726c7
https://doi.org/10.1016/s0079-6700(98)00012-4
https://doi.org/10.1016/s0079-6700(98)00012-4