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pro vyhledávání: '"John C Cary"'
Publikováno v:
Petra International Journal of Business Studies. 4:109-121
The brand concept, especially brand loyalty, has evolved significantly; however, this phenomenon is still considered far from complete. This study extends a long line of scholars’ efforts by investigating a moderating effect of brand awareness in t
Autor:
Joseph Arends, E. James Kohl, John C. Cary, James F. Fixx, Morton Malkin, Philip O. Lichtblau, Marge Albohm, O. K. Stephenson
Publikováno v:
The Physician and sportsmedicine. 7(3)