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pro vyhledávání: '"John B. Gifford"'
Autor:
Donald G. Norris, John B. Gifford
Publikováno v:
Journal of Business Ethics. 7:515-524
Considerable attention is currently being directed to ethics in business, government and academia in both the professional and popular media. Most of these studies propound that ethics have eroded over time, resulting in their current low state. Howe
Autor:
John P. Maggard, John B. Gifford
Publikováno v:
Journal of Advertising. 4:9-14
What is the best academic preparation for a career in advertising? This familiar question constantly calls for a better understanding. This research study is another in a series of attempts to answer that call. In late 1974 the researchers conducted
Autor:
John B. Gifford, Patricia L. Gifford
Publikováno v:
Journal of Marketing Education. 6:50-52