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pro vyhledávání: '"John A. PearceII"'
Autor:
M. Wayne DeLozier, John A. PearceII
Publikováno v:
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169453
Much has been written about the advantages of vertical marketing systems. However, very little has been written about why VMS companies might decide to "disintegrate" or "re-integrate" their corporate structures. This paper explores reasons why a com
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ccef4883a66410a2ac3701d253bd4beb
https://doi.org/10.1007/978-3-319-16946-0_100
https://doi.org/10.1007/978-3-319-16946-0_100
