Zobrazeno 1 - 10 of 43 pro vyhledávání: '"John A. Ledingham"'
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Public Relations As Relationship Management : A Relational Approach To the Study and Practice of Public Relations
Autor: Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoti
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4
Cross-Cultural Public Relations: A Review of Existing Models With Suggestions for a Post-Industrial Public Relations Pyramid
Autor: John A. Ledingham
Publikováno v: Journal of Promotion Management. 14:225-241
Public relations is impacted by globalism, prompting new models of public relations adapted to specific cultures. In this treatise, the author reviews current models constructed by U.S. scholars and those practicing internationally, and offers sugges
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0485e03b74fa4f702ce69890ffcdbc9a
https://doi.org/10.1080/10496490802637853
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5
A Chronology of Organization-Stakeholder Relationships With Recommendations Concerning Practitioner Adoption of the Relational Perspective
Autor: John A. Ledingham
Publikováno v: Journal of Promotion Management. 14:243-262
The notion of relationships as the appropriate focus of public relations has evolved over the past two decades. Initially, reaction was limited to recognition of the role of relationships, with little development in terms of operationalization, explo
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::93f5bd4b9353a9c861a382c1c0e80ce8
https://doi.org/10.1080/10496490802637846
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6
The Media Audit: A Tool for Managing Media Relationships
Autor: Stephen D. Bruning, John A. Ledingham
Publikováno v: Journal of Promotion Management. 13:189-202
SUMMARY There is general agreement with the notion of public relations as the management of relationships between interacting organizations and key publics. The news media are a key public for organizations seeking to deliver information to viewers a
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a7ccbd357ef7d5d1634534a6914a1bf9
https://doi.org/10.1080/10496490802307531
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9
Explicating Relationship Management as a General Theory of Public Relations
Autor: John A. Ledingham
Publikováno v: Journal of Public Relations Research. 15:181-198
Although the relationship management perspective of public relations is the focus of a substantial body of scholarship, a theory of that perspective has yet to be articulated and explicated. Herein, I review the emergence of the relational perspectiv
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::88275d3c9ce24e20cd002428be498bc9
https://doi.org/10.1207/s1532754xjprr1502_4
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10
Identifying the Communication, Behaviors, and Interaction Patterns of Agency-Client Relationships in Development and Decline
Autor: John A. Ledingham, Stephen D. Bruning
Publikováno v: Journal of Promotion Management. 8:21-34
Leichty and Springston (1993) suggest that “if the relationship management metaphor is to be taken seriously, we need to develop a theory of how relationships between organizations and publics develop, change, and are maintained” (p. 334). The cu
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fd019e9c009c1fc6b0c1f6c8cd758eb1
https://doi.org/10.1300/j057v08n02_03
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