Zobrazeno 1 - 10
of 44
pro vyhledávání: '"Johannes Beckert"'
Autor:
Johannes Beckert, Thomas Koch
Publikováno v:
Studies in Communication Sciences, Vol 22, Iss 1, Pp 205-222 (2022)
Social media influencers have marked a significant change in advertising in recent years. By integrating sponsored content from advertisers into their feeds, they create awareness and favorable attitudes for products and brands. The effectiveness of
Externí odkaz:
https://doaj.org/article/c70856dfd36e4f308cb2bc6f6757307c
Autor:
Johannes Beckert, Brigitte Naderer
Publikováno v:
International Journal of Advertising. 42:641-661
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a0f889f34df08c6ae44fc6b1fac99ed4
https://doi.org/10.1080/02650487.2023.2193933
https://doi.org/10.1080/02650487.2023.2193933
Publikováno v:
Lecture Notes in Computer Science ISBN: 9783031311079
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::25259aa60eebdbced10448c430245c1b
https://doi.org/10.1007/978-3-031-31108-6_14
https://doi.org/10.1007/978-3-031-31108-6_14
Publikováno v:
International Journal of Advertising. 40:1160-1186
Persuasion knowledge is an established construct in the explanation of recipients’ coping with persuasive communication. It gains particular importance when persuasion attempts are covert. This is ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::91d32493141fed510b57a5631a22ab36
https://doi.org/10.1080/02650487.2020.1859171
https://doi.org/10.1080/02650487.2020.1859171
Publikováno v:
Communications. 45:303-324
Native advertising has recently become a prominent buzzword for advertisers and publishers alike. It describes advertising formats which closely adapt their form and style to the editorial environment they appear in, intending to hide the commercial
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e39e82cc54968b03e24567d0e54688f
https://doi.org/10.1515/commun-2019-0116
https://doi.org/10.1515/commun-2019-0116
Autor:
Johannes Beckert
Publikováno v:
Schlüsselwerke der Werbeforschung ISBN: 9783658365073
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6bd5d7535deb1cad21cf68d0d3d2ddf5
https://doi.org/10.1007/978-3-658-36508-0_22
https://doi.org/10.1007/978-3-658-36508-0_22
Publikováno v:
Corporate Communications: An International Journal. 24:670-685
Purpose Past research has been concerned with finding reasons for failure of organizational changes and the role of employees in it. Whether employees hinder or support organizational change depends not only on the organizational context, but also on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f7475f712cb786dbce824fcf72b7258
https://doi.org/10.1108/ccij-04-2019-0039
https://doi.org/10.1108/ccij-04-2019-0039
Publikováno v:
Lecture Notes in Computer Science ISBN: 9783030921811
Lecture Notes in Computer Science
Lecture Notes in Computer Science
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::423c83e9f889441833bb41a7adf15520
https://doi.org/10.1007/978-3-030-92182-8_28
https://doi.org/10.1007/978-3-030-92182-8_28
Der insbesondere durch die Digitalisierung ausgelöste Medienwandel und die daraus erwachsenen Veränderungsprozesse für die Public Relations und Organisationskommunikation führ(t)en zum Verschwimmen zahlreicher Grenzen, die früher deutlicher zu e
Autor:
Johannes Beckert
Publikováno v:
Journalism. :146488492110675
In the course of digitization, the traditional business model of news organizations has been substantially challenged, making innovative formats necessary to master the business of online news. Native advertising (i.e., sponsored articles) is conside
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::448b72d74acb03d5eed13d1e41066c59
https://doi.org/10.1177/14648849211067584
https://doi.org/10.1177/14648849211067584