Zobrazeno 1 - 10
of 29
pro vyhledávání: '"Johanna Gummerus"'
Publikováno v:
Journal of Service Management. 32:28-54
PurposeThis paper aims to develop and apply a service design method that allows for stronger recognition and integration of human activities into the front-end stages of the service design process.Design/methodology/approachFollowing a discussion of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f2731d8600f42b43e0fb0d13bcda4ba1
https://doi.org/10.1108/josm-09-2019-0275
https://doi.org/10.1108/josm-09-2019-0275
Autor:
Johanna Gummerus, Per Skålén
In today’s complex and interconnected marketplace, the study of services and service innovation among multiple actors is an underdeveloped, but a theoretically and managerially relevant research area for enabling value cocreation. Building on gener
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9e88f9ea773dd1d5e6c697b2a751a5a4
http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-89144
http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-89144
Building on previous actor-to-actor perspectives in service systems, this study mapped the dialectic trajectory of actor role and identity transitions in the context of family caregiving. The study employed the theoretical lens of role and identity t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::167fb696208d0ad2727e1e10cf1a8ebd
https://hdl.handle.net/10468/11871
https://hdl.handle.net/10468/11871
Publikováno v:
Qualitative Market Research: An International Journal. 22:229-249
Purpose The purpose of this study was to explore what luxury represents to contemporary consumers in their own life contexts. Design/methodology/approach A mixed-methods qualitative approach was adopted that comprised individual, personal interviews
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e0ea044087a2e982f318dd8a170cb74a
https://doi.org/10.1108/qmr-03-2016-0025
https://doi.org/10.1108/qmr-03-2016-0025
Publikováno v:
Journal of Services Marketing. 33:44-56
PurposeThis study aims to introduce and characterize a specific form of self-service technology (SST), customer self-service devices (SSDs), as well as propose and apply a classification scheme of SSDs to encourage future research on such SSTs.Design
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dd008bb7bd12a498a57bf8deca570e3a
https://doi.org/10.1108/jsm-10-2018-0292
https://doi.org/10.1108/jsm-10-2018-0292
Publikováno v:
Journal of Services Marketing. 31:1-5
Purpose In a time when relationships have been recognized as an integral part of contemporary marketing theory and practice, what role can the sub-discipline of relationship marketing play? The aim with this special issue is to critically assess the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a84efeadcb5552bb0610d001ff2747ea
https://doi.org/10.1108/jsm-12-2016-0424
https://doi.org/10.1108/jsm-12-2016-0424
Purpose Service-dominant logic acknowledges that actors can influence how service ecosystems evolve through institutional work, but empirical research is only nascent. This paper advances understanding of ecosystem change by proposing that dynamic ca
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d480b73f924619dd08ada8c01f6187f2
http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-150571
http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-150571
Publikováno v:
Journal of Business Ethics. 144:449-465
It has been proposed that the social networking site Facebook is suitable for building communities and strengthening customer relationships, and also many organizations that promote ethical consumption have established online communities there. Howev
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a8adbead3238ad15fe83344d3449056
https://doi.org/10.1007/s10551-015-2830-y
https://doi.org/10.1007/s10551-015-2830-y
Publikováno v:
Internet Research. 25:610-632
Purpose – The purpose of this paper is to study the responses of young consumers to suspected covert and overt product-brand recommendations in a blog. Design/methodology/approach – Experimental design was applied to investigate the effect of cov
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b36f3e1dfc830e3f814a618ba4a2a92d
https://doi.org/10.1108/intr-02-2014-0041
https://doi.org/10.1108/intr-02-2014-0041
Autor:
Veronica Liljander, Karina T. Liljedal, Magnus Söderlund, Marianne Sepp, Michaela Lipkin, Pia Hellman, Johanna Gummerus, Eeva-Liisa Oikarinen
Publikováno v:
Journal of Service Management. 25:512-530
Purpose– The purpose of this paper is to examine reactions when customers in service encounters receive preferential treatment (i.e. something extra in relation to other customers). The examination is conducted in a social context that allows the c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cb1e84979cc182147724cbcf9c33fb93
https://doi.org/10.1108/josm-02-2014-0048
https://doi.org/10.1108/josm-02-2014-0048