Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Johanna Brunneder"'
Publikováno v:
European Journal of Marketing. 53:2501-2529
Purpose Prior research does not provide a clear picture of how managers can effectively manage customer in-role and extra-role behaviours in a retail setting. This study aims to test the differential impact of the two main customer relationship predi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8de8b90445ae47a82b2d192f8c4e2a39
https://doi.org/10.1108/ejm-06-2017-0417
https://doi.org/10.1108/ejm-06-2017-0417
Autor:
Utpal M. Dholakia, Johanna Brunneder
Publikováno v:
Marketing Letters. 29:377-389
Popular cultural movements such as Slow Food and the Maker Movement emphasize product self-creation―personally creating products, then consuming them, as a core value. We present the first research to examine how product self-creation affects the i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b853c5dccc6001ad9b59d94dd74eab2b
https://doi.org/10.1007/s11002-018-9465-6
https://doi.org/10.1007/s11002-018-9465-6
Autor:
Wouter Verbeke, Johanna Brunneder, Floris Devriendt, Steven Debaere, Kristof Coussement, Tom De Ruyck
Publikováno v:
Decision Support Systems
Decision Support Systems, 2019, 123, pp.113077. ⟨10.1016/j.dss.2019.113077⟩
Decision Support Systems, Elsevier, 2019, 123, pp.113077. ⟨10.1016/j.dss.2019.113077⟩
Decision Support Systems, 2019, 123, pp.113077. ⟨10.1016/j.dss.2019.113077⟩
Decision Support Systems, Elsevier, 2019, 123, pp.113077. ⟨10.1016/j.dss.2019.113077⟩
International audience; In their ongoing search for competitive advantage, firms increasingly leverage online innovation communities (ICs). The viability of these ICs may be jeopardized by big data environments and inferior member participation. Ther
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6ae452edb1074b2e15b59f7026b8686e
https://lirias.kuleuven.be/handle/123456789/659309
https://lirias.kuleuven.be/handle/123456789/659309
