Zobrazeno 1 - 10
of 145
pro vyhledávání: '"Johann Fueller"'
Autor:
Füller, Johann
Publikováno v:
Die Unternehmung, 2012 Jan 01. 66(3), 319-320.
Externí odkaz:
https://www.jstor.org/stable/24187856
Publikováno v:
Faullant, R, Füller, J & Hutter, K 2017, ' Fair play : Perceived fairness in crowdsourcing competitions and the customer relationship-related consequences ', Management Decision, vol. 55, no. 9, pp. 1924-1941 . https://doi.org/10.1108/MD-02-2017-0116
Purpose Companies are discovering the power of crowdsourcing as a source of new ideas for products and services. It is assumed that the personal engagement and the continuous involvement with a company’s products or services over a period of severa
Publikováno v:
Business Horizons. 60:167-177
Civic challenges such as urban mobility and energy problems offer new corporate innovation opportunities. However, such challenges are wicked and difficult to tame. They require novel solutions that account for and integrate contradictory perspective
Publikováno v:
HICSS
Publikováno v:
HICSS
Virtual worlds, such as the prominent Second Life (SL), offer unprecedented opportunities for companies to tap the innovative potential of consumers and consumer communities. Despite the potential, the studied corporate open innovation initiatives fa
Publikováno v:
Information Systems Journal. 21:479-501
Virtual worlds, as electronic environments where individuals can interact in a realistic manner in form of avatars, are increasingly used by gamers, consumers and employees. Therefore, they provide opportunities for reinventing business processes. Es
Publikováno v:
Academy of Management Proceedings. 2018:11047
The extant literature suggests that the composition of the idea itself may play an important role in explaining its success. However, there is a relative paucity of innovation and marketing research further investigating the nature of the idea. We ad
Publikováno v:
SSRN Electronic Journal.
Publikováno v:
HICSS
Due to the social media revolution and the emergence of communities, social networks, and user generated content portals, prevalent branding concepts need to catch up with this reality. Given the importance of social ties, social interactions and soc
Publikováno v:
Academy of Management Proceedings. 2015:18465
Companies increasingly rely on so called "internal contest" in the form of collaborative web 2.0-platforms to tap into the intellectual capital and creative potential of their entire, often large, ...