Psychological Factors and Reference Potential of Market Mavens

Autor: Jofi Puspa

Publikováno v: Gadjah Mada International Journal of Business, Vol 11, Iss 3, Pp 393-408 (2009)

The function of a market maven in the information transfer processes is apparently related to one’s psychological states such as inherent knowledge and involvement level. Understanding reference potential of mavens seems to be relevant to comprehen

Externí odkaz: https://doaj.org/article/0845c8df3c684894abfd5074b533ad7d

SOCIAL MARKETING IN PROMOTING HEALTH BEHAVIOR: A ROLE OF PSYCHOLOGICAL SET

Autor: Conny Tjandra R, Jofi Puspa

Publikováno v: Jurnal Siasat Bisnis, Vol 16, Iss 2 (2014)

AbstractIncreasingly incidences of nutrition related diseases such as cardiovascular diseases, obesity and cancers are becoming significant health burdens not only in western countries but it is also newly coming health problem in Asia, including Ind

Externí odkaz: https://doaj.org/article/932a6f71e97d4af5b652c49daab255a1

Market Mavenism: Its Contribution in Building Consumer’s Trust

Autor: Conny Tjandra Rahardja, Jofi Puspa

Publikováno v: Gadjah Mada International Journal of Business, Vol 11, Iss 1, Pp 21-35 (2009)
Gadjah Mada International Journal of Business; Vol 11, No 1 (2009): January-April; 21-35

In globalization era, firms have to deal with multifaceted challenges. Dynamic changes in consumers’ demands and desires, technology, and new knowledge and innovative movement of competitors are some examples of the important tasks to be managed in

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3ead411e3b6bfc1a71f2b08d207b0c9c
https://doi.org/10.22146/gamaijb.5540