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Autor:
Joel Goldhar
Publikováno v:
Marketing Scientific and Technical Information ISBN: 9780429050787
This conclusion presents some closing thoughts on concepts discussed in this book. The book demonstrates the potential for the application of marketing theory. It addresses the issue of a marketing strategy for scientific and technical information (S
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1e327dca532bd60208fe831b1fc119a6
https://doi.org/10.4324/9780429050787-18
https://doi.org/10.4324/9780429050787-18
Publikováno v:
Journal of Manufacturing Technology Management. Feb2009, Vol. 20 Issue 2, p161-177. 17p.
