Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Joe Giglierano"'
Publikováno v:
Journal of Research in Marketing and Entrepreneurship. 20:2-9
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a872ae1475e4e86a1896c58a5f778e8a
https://doi.org/10.1108/jrme-07-2018-051
https://doi.org/10.1108/jrme-07-2018-051
Publikováno v:
Industrial Marketing Management. 18:45-53
Historically, big ticket industrial marketing practice has been to emphasize measurable product characteristics and features when communicating with prospective buyers. This article questions the wisdom of that practice. First of all, there is very l
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::de6b2e2dd552e46cc8ab82f56a06c8e5
https://doi.org/10.1016/0019-8501(89)90020-5
https://doi.org/10.1016/0019-8501(89)90020-5