Zobrazeno 1 - 10
of 38
pro vyhledávání: '"Joe Cobbs"'
Publikováno v:
Journal of Business & Industrial Marketing. 37:103-114
Purpose A sponsorship performance cycle of business-to-business (B2B) exchange is conceptualized, where distinct types of resources are invested by sponsoring firms into sponsored properties and the competitive success of those properties enhances re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f0a8a154534a326258e84455d35cd1c
https://doi.org/10.1108/jbim-06-2020-0299
https://doi.org/10.1108/jbim-06-2020-0299
Publikováno v:
Journal of Business Research. 124:708-719
Emotion impacts fans' information processing and evaluation of sport sponsors. This paper examines the emotion of schadenfreude (joy at others' misfortune) within rivalry contests under a cognition-emotion theoretical framework. Study 1 assesses the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e2b3aded416ce20b7aeef150ca59a6ca
https://doi.org/10.1016/j.jbusres.2019.09.029
https://doi.org/10.1016/j.jbusres.2019.09.029
Autor:
Mark D. Groza, Joe Cobbs
Publikováno v:
Managing Sport and Leisure. 27:614-631
The purpose of this study is to develop and test a parsimonious model of brand equity reverse transfer, where the reputations of sponsoring brands influence the brand of a sponsored sports enterpri...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::915fe3fc209132a58f0a20e08fb9af2d
https://doi.org/10.1080/23750472.2020.1848445
https://doi.org/10.1080/23750472.2020.1848445
Publikováno v:
Journal of Marketing Theory and Practice. 28(4):357-372
lthough prior research examined sponsorship announcements, differences in abstraction and when sponsorships are announced have been neglected. Based on Construal Level Theory, the effects of sponsorship announcement informativeness (abstract/concrete
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6f949ff4eabf6646b4c3f95c2503f9ba
https://research.cbs.dk/en/publications/b3e66f42-3a95-4f70-acd2-95506d6a50a6
https://research.cbs.dk/en/publications/b3e66f42-3a95-4f70-acd2-95506d6a50a6
Publikováno v:
Journal of Advertising Research. 61:44-57
With increases in sponsorship expenditures outpacing traditional advertising, return on investment warrants greater scrutiny. Research overwhelmingly focuses on returns, however, while neglecting the associated investment. This study contributes to t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4d77b0ea27a6ee21f0f1f8f7f8af93f5
https://doi.org/10.2501/jar-2020-018
https://doi.org/10.2501/jar-2020-018
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 21:23-45
Purpose The purpose of this paper is to examine how reference to a rival or favorite sports team within cause-related sports marketing (CRSM) campaigns affects fans’ intentions to support the cause. The purpose of the studies is to assess the peril
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::963d53e7190a83e91f681c19de0c481d
https://doi.org/10.1108/ijsms-01-2019-0010
https://doi.org/10.1108/ijsms-01-2019-0010
Publikováno v:
Journal of International Consumer Marketing. 31:191-202
Spectator sports embody social group conflict, where consumers periodically interact with opposing fans, thereby providing outlets for negative brand affect in the form of acrimony toward rivals. T...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::533b674987dccb6c3c9ee5d8130bc10a
https://doi.org/10.1080/08961530.2018.1531364
https://doi.org/10.1080/08961530.2018.1531364
Autor:
Joe Cobbs, B. David Tyler
Publikováno v:
Face to Face ISBN: 9781003159131
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::83f7ff75cabef8107b3884bf26dbc8ff
https://doi.org/10.4324/9781003159131-12
https://doi.org/10.4324/9781003159131-12
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 19:41-57
PurposeThe achievement of a requisite return on investment (ROI) from a brand’s investment in sponsorships of sport events is becoming increasingly important. Consequently, evolving trends in the consumption of the live television broadcasts of suc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f9cf2517297967f2f3be339529adbd86
https://doi.org/10.1108/ijsms-10-2016-0077
https://doi.org/10.1108/ijsms-10-2016-0077
Autor:
B. David Tyler, Joe Cobbs
Publikováno v:
Soccer & Society. 19:798-810
While rivalry debates rage among soccer fans and the media, scholars have focussed much of their research on clashes between specific clubs that share a considerable history of competition. Yet, historical conflict is just one of several elements tha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::abdb579e7136a7af3afc82ba23c9f377
https://doi.org/10.1080/14660970.2017.1399609
https://doi.org/10.1080/14660970.2017.1399609