Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Joe B. Cobbs"'
Publikováno v:
Marketing Intelligence & Planning, 2016, Vol. 34, Issue 2, pp. 281-298.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-09-2014-0179
Autor:
Jensen, Jonathan A.1 (AUTHOR) jajensen@tamu.edu, Cobbs, Joe B.2 (AUTHOR) cobbsj1@nku.edu, Mazer, Alex3 (AUTHOR) alex.mazer@bain.com, Tyler, B. David4 (AUTHOR) dtyler@isenberg.umass.edu
Publikováno v:
Journal of International Marketing. Sep2024, Vol. 32 Issue 3, p23-42. 20p.
Publikováno v:
International Journal of Sport & Society; Jun2024, Vol. 15 Issue 2, p67-105, 39p
Autor:
Wakefield, Lane1 (AUTHOR), Wakefield, Kirk2 (AUTHOR), Lane Keller, Kevin3 (AUTHOR) kevin.keller@dartmouth.edu
Publikováno v:
Journal of Advertising. Jun2020, Vol. 49 Issue 3, p320-343. 24p. 2 Diagrams.
Autor:
Alvarado-Karste, Diego1, Kidwell, Blair2
Publikováno v:
Advances in Consumer Research. 2021, Vol. 49, p507-509. 3p.
Publikováno v:
Journal of Political Marketing; Apr-Jun2022, Vol. 21 Issue 2, p196-217, 22p
Publikováno v:
Journal of Business & Industrial Marketing; 2022, Vol. 37 Issue 1, p103-114, 12p
Autor:
Cobbs, Joe1 cobbsj1@nku.edu
Publikováno v:
Sport Management Review. Aug2011, Vol. 14 Issue 3, p287-296. 10p.
Publikováno v:
Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie & Marketing?; 2016, p849-853, 5p
Publikováno v:
Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie & Marketing?; 2016, pi-xxxiv, 34p