Výsledky vyhledávání - "Jobber, David"

Akademický článek

Measuring State, Effect, and Response Uncertainty: Theoretical Construct Development and Empirical Validation

Autor: Ashill, N.J., Jobber, David

An important contribution to the literature on perceived environmental uncertainty (PEU) is Milliken’s distinction between state uncertainty, effect uncertainty, and response uncertainty. However, despite its appealing logic in capturing the types

Externí odkaz: http://hdl.handle.net/10454/9032

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Akademický článek

The evaluation of external factors on the decision to enter a new, non-domestic market: An exploratory study.

Autor: Whitelock, Jeryl M., Jobber, David

A study of key decision makers in a sample of large international companies explored the non-domestic market entry decision. A literature review revealed five broad external domains which held the potential to affect that decision. A series of statem

Externí odkaz: http://hdl.handle.net/10454/3851

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Akademický článek

Prepaid monetary incentive effects on mail survey response

Autor: Jobber, David, Saunders, J., Mitchell, V.

Increasing mail survey response using monetary incentives is a proven, but not always cost-effective, method in every population. This paper tackles the questions of whether it is worth using monetary incentives and the size of the inducement by test

Externí odkaz: http://hdl.handle.net/10454/4101

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Akademický článek

A social psychological model of relations between marketing and sales.

Autor: Dewsnap, B., Jobber, David

This paper highlights the opportunity to investigate relations between the marketing and sales departments of fast moving consumer goods (FMCG) companies. Drawing on empirical results from social psychology, the authors develop a framework for explor

Externí odkaz: http://hdl.handle.net/10454/3235

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Akademický článek

Integrative pricing via the pricing wheel.

Autor: Jobber, David, Shipley, D.

Pricing is a critically important management activity with major strategic and operational implications. However, pricing is a much-neglected and ineptly administered marketing responsibility, and numerous errors are made. A prime reason for this is

Externí odkaz: http://hdl.handle.net/10454/3599

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